Show Notes
You can be the same person across every channel. Your social media accounts. Your YouTube. Your newsletter. Your blog. The same principles. The same voice. Often even the same message. And many of the people following you on LinkedIn are the same people who see you on Instagram, hear you on a podcast, or read your newsletter. Yet those same people can understand you, trust you, and remember you very differently simply because they encounter you in a different place. Not because yo...
More from Public Relations Stories and Strategies
There's a gap between knowing AI ethics and practicing them, and it's where reputations go to die. Research for PRSA's Board of Ethics and Professional Standards mapped it across 10 essential AI ethics competencies, from critical thinking and ethical judgment to privacy, accountability, and governance. The finding that stings most: critical thinking is both the most essential competency and one of the profession's biggest gaps. Communicators know the principles. They still fail to apply them ...
Three out of four office workers now feel like they need to use emojis at work, according to Statista's research on workplace communication. But almost nobody stops to ask what that emoji is actually doing once it lands in an inbox, a Slack thread, or a client email. That's the gap Stacy Jo Dixon from Statista has been studying, and it's the gap this episode sits inside: not whether emojis belong in business, but what they're quietly signalling about generation, culture, gender, and jud...
What do you do when the name that built your reputation suddenly makes you look stuck in the past? Jolly SEO was a company founded on solid SEO strategies and infrastructure. But “S E O?” Ugh that’s soooo 2021. So cofounder Greg Heilers had a dilemma. Suddenly he had a name that kinda conveyed old thinking. In this episode he explains the surprisingly complicated journey from Jolly SEO to a brand built for an AI-driven search world. Greg also explains why “SEO” began sending...
Every brand that crosses the Atlantic faces the same unspoken question, and almost nobody asks it out loud before they've already spent the budget: should we act like ourselves, or should we act like we belong here? Volkswagen bet on staying unmistakably German and won over American drivers. Other brands have made the opposite bet and won too. There's no universal answer, and that's exactly what makes it a hard call to get right. Daisy Pack, managing director of HUNTER's London office, ...
Take the Global Alliance Survey before October 2, 2026 Who actually makes up the rules for public relations? Who decided what counts as good measurement, how you're supposed to structure a comms team, what you tell an executive when they ask "why does this function even exist"? Your local or national association has a voice in that, but the actual standards, the ones you're governed by and quoted to and inspired by, came out of delegate rooms in Madrid, Melbourne, and Stockholm. The US sends ...