The Partnership Economy

From AI User to Native Leader with Keith Posehn, CEO at Zorz

The Partnership Economy

Show Notes

A new frontier is opening in the workplace. It makes the difference between simply using AI as a tool and becoming an AI-native leader who actually builds value.

In this episode, Todd Crawford sits down with Keith Posehn, CEO at Zorz, to unpack what this means for the partnership economy and what organizations should be doing now to maximize the value of AI.

Together, Todd and Keith explore how AI is driving a bottom-up revolution, empowering individual affiliate managers to build tools and products that once required entire dev teams. They’re building their own career ladder and creating tools that solve the exact problems they face every day. They also dive into how the barrier to entry for innovative partnership models is disappearing, paving the way for a new wave of ‘product-first’ publishers.

This podcast episode was produced by Quill.

More from The Partnership Economy

Sep 15, 2026

For the brands that dominate, partnerships aren't just a creator strategy; they're a full-blown operating system. But how do you actually build that out?

Sep 1, 2026

Search is changing. Data is disappearing. Attribution is harder than ever. So what's a marketer actually supposed to control?

Aug 4, 2026

A People.com feature drives $10,000+ in 24 hours on a $6 product… A moment that sparked a career pivot, a new discipline, and a fresh way of thinking about how brands earn attention and revenue simultaneously.

Jul 21, 2026

Authentic. Lo-fi. And at scale. Today's algorithms demand it all from your ad creatives—so, how do you keep up without burning your team out?

May 26, 2026

The lines between creators, affiliates, influencers, and advocates are blurring fast. But for modern brands, that’s not a challenge — it’s an opportunity to build a smarter growth engine.

See all episodes →