Why Your LinkedIn Company Page Results Are Dropping (3 Things to Check)
Social Media for B2B Growth: LinkedIn Strategy for B2B MarketingShow Notes
Are your LinkedIn Company Page numbers dropping, and you can’t work out why? Before you blame the algorithm, check these three things you can control and fix today. In this episode, Michelle J Raymond shares the three checks that come up in almost every LinkedIn Company Page audit and strategy session she runs with global B2B marketing teams. You’ll learn why a page that tries to be everything to everyone confuses buyers, why your banner, tagline and About section now shape who LinkedIn shows your content to, and why impressions and engagement rate don’t tell the whole story. Michelle also shares a simple tip for building the right audience: commenting as your Company Page, and how to look beyond LinkedIn for the signals that show your page is working. In this episode: 00:00 LinkedIn Company Page results dropping? 01:00 Stop blaming the LinkedIn algorithm 01:45 Is your LinkedIn Company Page clear about who it’s for? 5:00 Is your LinkedIn page set up for success? 6:55 LinkedIn Company Page analytics 8:15 Building the right LinkedIn Company Page followers 9:45 Comment as your Company Page 10:20 Measuring results beyond LinkedIn 11:30 The three Company Page checks recap ABOUT MICHELLE J RAYMOND Michelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together. With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities. She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast. CONNECT WITH MICHELLE J RAYMOND LinkedIn strategy, training and speaking: https://b2bgrowthco.com/ Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/ Watch on YouTube: https://www.youtube.com/@MichelleJRaymond Newsletter sign-up: https://b2bgrowthco.com/newsletter/ B2B Growth. No Hacks. #LinkedInCompanyPages #LinkedInB2BMarketing
More from Social Media for B2B Growth: LinkedIn Strategy for B2B Marketing
Which LinkedIn updates deserve your attention, and which can wait? Michelle J Raymond breaks down Company Page verification, collaborative posts, feed testing and newsletter changes, sharing what she’s tried and what matters for B2B marketers. Hear why she’s sticking with LinkedIn newsletters despite missing open-rate data, and what the latest updates suggest about LinkedIn’s direction. Key moments in this episode: 00:00 LinkedIn’s Latest Updates for B2B Marketers 01:05 LinkedIn Company Page Verification and Fake Employees 03:10 LinkedIn Page Invites: Identifying Active Connections 04:00 LinkedIn Collaborative Posts: Are They Worth Using? 05:25 LinkedIn Feed Testing: Network vs For You 08:35 LinkedIn Newsletter Analytics and Missing Open Rates 10:05 New Ways to Discover LinkedIn Newsletters 11:30 LinkedIn Newsletters and AI Search Visibility 12:20 LinkedIn’s Direction: Trust, Verification and B2B Creators ABOUT MICHELLE J RAYMOND Michelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together. With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities. She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast. CONNECT WITH MICHELLE J RAYMOND LinkedIn strategy, training and speaking: https://b2bgrowthco.com/ Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/ Watch on YouTube: https://www.youtube.com/@MichelleJRaymond Newsletter sign-up: https://b2bgrowthco.com/newsletter/ B2B Growth. No Hacks.
How can LinkedIn, YouTube and AI search work together to build a B2B pipeline? Michelle J Raymond joins Sam Dunning, founder of Breaking B2B, to explore his “deadly trio” for building awareness, capturing demand and earning buyer trust. Discover how to turn sales conversations into buyer-focused content, where LinkedIn organic and paid fit into the system, and what B2B marketing teams should prioritise over the next 90 days. Key timestamps: 00:00 Rethinking LinkedIn’s role in B2B marketing 01:56 The deadly trio: LinkedIn, YouTube and AI search 10:21 Finding buyer questions and high-intent keywords 18:29 Prioritising content for SEO and AI search 24:00 Adding LinkedIn ads to your organic strategy 27:02 Creating content that helps B2B buyers choose 29:31 Getting started: priorities for the next 90 days 33:14 LinkedIn newsletters and search visibility ABOUT MICHELLE J RAYMOND Michelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together. With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities. She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast. CONNECT WITH MICHELLE LinkedIn strategy, training and speaking: https://b2bgrowthco.com/ Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/ Watch on YouTube: https://www.youtube.com/@MichelleJRaymond Newsletter sign-up: https://b2bgrowthco.com/newsletter/ B2B Growth. No Hacks. CONNECT WITH SAM DUNNING Sam Dunning on LinkedIn Breaking B2B YouTube Find out more about Breaking B2B
Is your LinkedIn Company Page building trust or making potential buyers question your business? Jay Schwedelson joins LinkedIn Company Pages expert Michelle J Raymond to share why he’s tripled down on LinkedIn and how his Company Pages and personal profile generate inbound enquiries. Discover why B2B brands need to stop posting boring content, show the people behind the business and help employees build their LinkedIn presence. Plus, an honest conversation about marketing confidence, AI and Jay’s advice on email marketing. Key moments in this episode - 00:00 LinkedIn Marketing for B2B Growth 00:20 Meet Jay Schwedelson 01:53 Why Your LinkedIn Company Page Matters for Buyer Trust 03:44 How LinkedIn Helped Save Jay’s Business 07:56 Stop Posting Boring LinkedIn Content 11:17 Behind-the-Scenes Content for LinkedIn Company Pages 15:30 LinkedIn Company Pages and Employee Advocacy 20:49 AI, Imposter Syndrome and Marketing Confidence 28:05 Email Marketing and AI Inbox Summaries 30:58 Stop Overthinking Your LinkedIn Posts ABOUT MICHELLE J RAYMOND Michelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together. With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities. She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast. CONNECT WITH MICHELLE J RAYMOND LinkedIn strategy, training and speaking: https://b2bgrowthco.com/ Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/ Watch on YouTube: https://www.youtube.com/@MichelleJRaymond Newsletter sign-up: https://b2bgrowthco.com/newsletter/ B2B Growth. No Hacks. CONNECT WITH JAY SCHWEDELSON Jay Schwedelson on LinkedIn Buy your copy of "Stupider People Have Done It" on Amazon Do This Not That Podcast
Should your business have one LinkedIn Company Page or multiple Pages in 2027? More Pages can mean more complexity, diluted audiences and significantly more work for B2B marketing teams. Michelle J Raymond explains when one LinkedIn Company Page is enough, when multiple Pages make strategic sense, and how to choose the right structure for your 2027 LinkedIn strategy. Key moments in this episode - 00:00 The LinkedIn Company Page Circus 01:19 Why brands create multiple LinkedIn Company Pages 02:15 The hidden cost of multiple Company Pages 04:45 How multiple Pages dilute your LinkedIn presence 06:08 When one LinkedIn Company Page is enough 09:20 When multiple LinkedIn Company Pages make sense 11:55 Choosing the right LinkedIn Company Page structure 12:32 The LinkedIn Company Page test for 2027 ABOUT MICHELLE J RAYMOND Michelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together. With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities. She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast. CONNECT WITH MICHELLE J RAYMOND LinkedIn strategy, training and speaking: https://b2bgrowthco.com/ Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/ Watch on YouTube: https://www.youtube.com/@MichelleJRaymond Newsletter sign-up: https://b2bgrowthco.com/newsletter/ B2B Growth. No Hacks.
Is your LinkedIn Company Page strategy ready for 2027? LinkedIn has changed, buyer behaviour is shifting, and simply repeating what worked in 2026 won't be enough. Key moments in this episode - 00:00 – LinkedIn Company Page Strategy for 2027 01:20 – What Is Your LinkedIn Company Page Actually Doing? 03:00 – AI Discovery and LinkedIn Company Pages in 2027 04:50 – Company Page + People: The Power of Two 06:00 – Why Rinse-and-Repeat LinkedIn Strategy Won’t Work 08:40 – LinkedIn Analytics and Metrics That Matter in 2027 12:00 – When to Audit Your LinkedIn Company Page Strategy Learn more: https://b2bgrowthco.com/linkedin-company-page-audit-strategy/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together. With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities. She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast. CONNECT WITH MICHELLE J RAYMOND LinkedIn strategy, training and speaking: https://b2bgrowthco.com/ Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/ Watch on YouTube: https://www.youtube.com/@MichelleJRaymond Newsletter sign-up: https://b2bgrowthco.com/newsletter/ B2B Growth. No Hacks. #LinkedInCompanyPage