122: How This Farmer Raised Prices By 30% - With ZERO Pushback (With Lydia Of Hen Hill Cut Flowers)
Six Figure Flower FarmingShow Notes
What changes when you stop guessing at your flower farm numbers and start running your farm like a real business? In this episode, I’m talking with Six Figure Flower Farming Alumni Lydia Watson of Hen Hill Cut Flowers about how understanding her costs, profitability, and pricing gave her the confidence to raise her flower prices by 30% with zero customer pushback. After a season of overwhelm and barely keeping her head above water, Lydia is now profitable, tracking her numbers, and making decisions based on data instead of gut feelings.
We dig into the practical systems that helped her build a more sustainable flower farming business, including crop record keeping, task batching, time blocking, managing expenses, Profit First principles, focused marketing, and knowing when to outsource. Lydia’s story is proof that you don’t need acres of land to build a profitable flower farm. You need strong business foundations, clear numbers, and the confidence to step out of the role of “just a grower” and into your role as the CEO.
Find Henhill Cut Flowers Online: Follow Lydia on Instagram: @henhillcutflowers Check out Lydia's Website: www.henhillcutflowers.co.uk
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