Show Notes
What actually separates a business that gets off the ground from one that scales to Hundreds of millions of dollars?Uploaded 20-09-26I spent a day in New York City sitting down with like minded founders and entrepreneurs behind Cuts, Oakberry, Santa Cruz Paleo, Jacks Kitchen, and some of the fastest-growing brands and media companies in the game.We talked about why more products aren't always better, the influencer marketing playbook we've used to build Bloom, why simplicity scales, turning an audience into a real business, knowing when to enter retail, and why sometimes the best thing you can do is just start small and figure it out as you go.The biggest takeaway: there isn't one playbook for building something massive. Find what works, commit to it, and get in the arena.You’ve heard enough. The only answer now is action.CHAPTERS00:00 — What founders think about differently00:24 — Getting comfortable being uncomfortable01:44 — Why not you?02:19 — You’ve heard enough. Take action.03:15 — Building Cuts into a $100M+ brand06:22 — The Bloom marketing playbook09:00 — Why influencer marketing works at scale11:00 — Building a brand people actually want13:33 — Building Oakberry into a global brand14:14 — Designing a business to scale16:14 — Simplicity scales16:47 — Touring Bloom’s potential NYC office17:24 — Turning influence into a real business20:28 — Pressure-testing a new product21:27 — Don’t build for the wrong customer22:31 — Why influence is the new currency23:06 — Building Santa Cruz Paleo23:39 — Retail: when should you make the jump?24:47 — Advice for anyone starting a business25:51 — Finding something worth pursuing26:44 — most important Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
More from Greg Lav
A behind-the-scenes look at real conversations shaping modern marketing with Eric HinmanIn this episode, we break down what’s actually working in marketing today. From brand positioning to the evolving role of influencers. Then we head into my office for a high-level discussion covering retail strategy, Sam’s Club opportunities, and how influencer partnerships are driving serious growth.Uploaded 18-02-26If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.#MarketingStrategy #InfluencerMarketing #BusinessGrowth #CEOInsightsCEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.Target Call Here : https://www.instagram.com/reel/DSi3zlrDfiA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3DWe started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
I sat down with Alankar, CEO/Co-founder of BASED, and this conversation was packed with real insight on what it actually takes to build a brand that matters.Uploaded 17-03-26We got into how BASED started as a side project, the early mistakes of building a product as complete rookies, why community beats shortcuts, and how branding, positioning, and focus can make or break a company. Alankar also broke down the importance of choosing the right brand name, building with long-term thinking, navigating growth without letting ego get in the way, and what it looks like to lead a fast-growing company in your 20s.This episode also dives into entrepreneurship, product development, team building, fatherhood, discipline, marketing strategy, supply chain problems, consumer expectations, and the mindset required to build something huge without relying on hacks or gimmicks.If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglavslife/?hl=#MarketingStrategy #BusinessGrowth #CEOInsights #greglav https://www.instagram.com/greglavslife/?hl=00:00 Building Something Big00:23 Uninspired Growth00:51 Side Project Origin01:37 Lance Baker's Skill01:57 Early Content Creation02:48 Entrepreneurial Path03:49 Faceless Content Power04:16 Early Product Struggles06:11 Brand Name Importance ️06:49 Meaning of 'Based'07:17 Search Engine Power08:41 Credibility and Branding09:23 Personal Brand Evolution09:53 Business Brainstorming10:55 Team Growth and Standards11:54 Work-Life Integration ️12:57 Strategic Decisions13:31 Fatherhood Reflections14:22 Responsibility Role14:49 Discipline Necessity15:17 Gated Community Life15:58 Aspen Crowd16:33 Focus Importance17:37 Team Structure18:23 Hiking Trail View19:28 Business Relationship20:13 Industry Disruption20:37 Growth Throttling21:41 Short-Term Thinking23:11 Product Volatility24:43 Consumer Expectations25:15 Licensing Strategy27:02 Supply Chain Issues Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
I promised myself I’d own this one day… and today it finally happened.In this episode, I take delivery of one of the most iconic cars ever made — the Mercedes-Benz SLS AMG Black Series. This moment is more than just picking up a car. It’s about keeping promises to yourself, staying disciplined, and putting in the work even when nobody is watching.Uploaded 06-03-26From the first time I saw this car to the moment the keys hit my hand, this has been years in the making. If you’re building something, chasing a goal, or trying to level up your life or business, this one’s for you.Nothing about this journey is overnight. But if you stay consistent, the things you once dreamed about eventually become real. follow along- https://www.instagram.com/greglav/Subscribe for more videos about entrepreneurship, discipline, business, and the journey of building something meaningful.#Entrepreneurship #businessjourney #MercedesSLS #AMG #SuccessMindset #CarDelivery 00:00 Car Delivery Day00:35 Renntech Tune Power01:08 Black Series History ️01:31 SLS Black Series Specs01:51 Car Journey02:43 Market Value Insight03:27 Driving Experience ️03:55 Modern Car Contrast04:32 Daily Business Tasks04:51 Community Gratitude Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
🎵 Copyrighted music licensed from Lickd. https://lickd.coUploaded 27-09-26The Difference by Flume, Toro y Moi, https://t.lickd.co/l/YlDN50ewyNg🎵 Copyrighted music licensed from Lickd. https://lickd.coWhat Difference Does It Make? (2011 Remaster) by The Smiths, https://t.lickd.co/l/2nAPLkVwA0R🎵 Copyrighted music licensed from Lickd. https://lickd.coNo Pole by Don Toliver, https://t.lickd.co/l/yGb6woqnDOX Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to my $1 million dollar private home gym. This space isn’t just about lifting it about staying sharp, healthy, and locked in while building business and life. I’m walking you through my favorite equipment, how I actually use it day to day, and why taking care of your body pays off way beyond fitness.Uploaded 26-02-26You’ll see everything from strength gear to recovery tools like my hyperbaric chamber, red light sauna, cold plunge, and what’s basically turned into a full wellness sanctuary in the backyard. If you’re into fitness, wellness, entrepreneurship, or high-performance routines, this is a real look behind the scenes. If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.#MarketingStrategy #InfluencerMarketing #BusinessGrowth #CEOInsights #greglav CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices