341. Scott Clary: $1 MILLION Podcast Revenue, $400K Marketing Budget, $10K Newsletters & breakdown of the creator economy!
Trading SecretsShow Notes
This week, Jason is joined by entrepreneur, investor, and host of the Success Story podcast, Scott Clary!
With over 100 million podcast downloads, 2.5 million monthly downloads across audio and video, and a newsletter with over 320,000 subscribers, Scott has built one of the most successful business podcasts in the world. But before building his media empire, Scott studied criminology, worked in sales at Bell Canada, and built his career in sales, marketing, and startups before launching Success Story in 2018.
Scott reveals how his podcast generates over $1 MILLION annually, why he spends approximately $400,000 per year on social media, advertising, and his team, and how producing 30–40 pieces of content every single day has helped grow his business. He breaks down podcast advertising rates, charging $7,000–$10,000 for newsletter sponsorships, and how one creator with a fraction of his audience is reportedly generating $7–8 MILLION annually through brand partnerships and creative advertising strategies.
Jason and Scott dive into the business of attention, why paid advertising can't fix bad content, how celebrities like Tom Brady are using creators to stay relevant, and why Scott believes his podcast could be worth $8–12 MILLION. Plus, Scott shares how creators can turn their influence into equity, the importance of betting on yourself, why successful entrepreneurs need a little delusion, and the challenge of balancing financial success with relationships, health, and happiness.
Scott reveals all this and so much more in another episode you can't afford to miss!
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Host: Jason Tartick
Audio: John Gurney
Video: Marc Colcer
Guest: Scott Clary Learn more about your ad choices. Visit podcastchoices.com/adchoices
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