Leaders Worth Knowing Podcast

Normalising hydration breaks; how F1 finessed its hosting model

Leaders Worth Knowing Podcast

Show Notes

With the World Cup in full swing, James Emmett and David Cushnan pause and reflect on the hydration breaks, introduced for this year’s tournament, and the new commercial avenue they’ve opened up - and ponder where they might be seen next, as fans and broadcasters, like them or not, get used to the concept.

They also reflect on this week’s conversation with Louise Young, F1’s Chief Race Promotion Officer, and explain why the 1999 Malaysian Grand Prix might have marked a turning point in F1’s business story. There’s also time for some conjecture about where the sport might go next, with Argentina, South Korea, South Africa and Rwanda all making a case for a race when a coveted spot on the calendar opens up in 2029.

Plus, snap reactions as Donald Trump hosts the UFC at the White House and Knicks fans take to the streets of New York.

—-

Leaders Week London takes place at Stamford Bridge, home of Chelsea FC, on Wednesday 7th and Thursday 8th October. To secure your pass visit: https://bit.ly/3QJra1u

More from Leaders Worth Knowing Podcast

Oct 22, 2026

The International Olympic Committee has revealed the process and timeline for selecting the host of the 2036 summer Olympic Games, and James Emmett and David Cushnan are on hand to discuss why a more open bidding contest is a good thing.

Oct 20, 2026

Bex Smith, CEO of multi-club women's football ownership group Crux Football, is the next guest in the series, from Leaders and research agency GWI, exploring demographics, attitudes and priorities amongst fans of women’s sport.

Oct 16, 2026

Netflix has acquired the exclusive broadcast rights in Spain to the 2030 men's Fifa World Cup, a move which underlines its live sports ambition and marks a first foray into football in Europe.

Oct 15, 2026

Simon Crownshaw is Microsoft’s international factotum: Worldwide Director for Media & Entertainment, CTO, and AI evangelist, he is also the key to the sports and entertainment marketing arsenal at Microsoft.

Oct 9, 2026

The curtain has fallen on Leaders Week London at Stamford Bridge, and James Emmett and David Cushnan are joined by an all-star lineup to reflect on the major themes of the Summit.

See all episodes →