Odd Lots

AI Agents Are Already Changing the Price of Goods

Odd Lots

Summary

The conversation centers on the evolving landscape of pricing strategies influenced by artificial intelligence and algorithmic pricing. Lindsay Owen, author of "Gouged: The End of a Fair Price and What That Means for Your Wallet," explains how modern pricing has shifted from straightforward cost-plus models to complex algorithms that can adjust prices based on consumer data and market conditions. This shift has led to practices like personalized pricing, where companies set prices based on individual consumer profiles, raising ethical concerns about fairness and transparency.

Owen highlights the implications of these pricing strategies, particularly in the context of grocery shopping and online retail. A study conducted on Instacart revealed significant price discrepancies for the same items, suggesting that consumers could pay up to $1,200 more annually due to algorithmic pricing practices. The discussion also touches on the historical context of pricing, noting that fixed prices were once a public good that allowed for predictability and fairness in consumer transactions.

The dialogue further explores the potential for AI-powered shopping agents to benefit consumers by simplifying the purchasing process. However, concerns arise about whether these agents will genuinely act in the best interest of consumers or if they will prioritize the interests of the companies behind them. The conversation concludes with a reflection on the broader implications of these pricing strategies for market competition and consumer behavior, emphasizing the need for transparency and ethical considerations in the age of AI-driven commerce.

Show Notes

It's obvious that things are getting more expensive, and there are plenty of reasons behind the surge in prices — whether it's wars or inflation or companies padding their profit margins. But with the release of AI agents like Meta's Muse, tech companies are promising consumers that agents will start saving them tons of money by finding the best deals. According to today's guest, Lindsay Owens, the history of price gouging does not bode well for claims that things might get cheaper because of new technology, and research conducted by her think tank Groundwork Collaborative shows that a number of consumer facing agents end up serving customers more expensive items after learning more about their financial situation. Her new book Gouged: The End of a Fair Price — and What That Means for Your Wallet gets into the history of how companies got away with charging more for their goods, through means like data collection and surveillance. Today we talk to Owens about how AI agents are already changing the idea of a fair price, all the pre-AI ways that companies price gouged, and her new book. Read more: Uber Wins Bid to Dismiss £250 Million Black Cab Driver Suit Ryanair CEO Predicts Historic Jump in Air Fares Next Year Only Bloomberg - Business News, Stock Markets, Finance, Breaking & World News subscribers can get the Odd Lots newsletter in their inbox each week, plus unlimited access to the site and app. Subscribe at bloomberg.com/subscriptions/oddlots Subscribe to the Odd Lots Newsletter Join the conversation: discord.gg/oddlots See omnystudio.com/listener for privacy information.

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