🧹 “Don’t make the bed” — Airbnb’s chore ban. Zuck’s California empire. Skullcandy’s fighter brand. +Baby-Free airline

Toyota created America’s perfect car: The RAV4… But sales are down because TOO MUCH demand. The saxophone is surging… because its sound is “inimitable”. SpaceX is AI’s landlord, Anthropic is an AI renter, Amazon is AI homeless… And Ken Griffin says it’s all a bubble. Plus, California is pivoting from grapes to agave… wine is out, tequila is in #Caliquila $TM $HSY $MSFT Grab your Tickets to the IPO Tour: Our In-Person Offering Seattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-tickets

Hermès’ new emerging market? American suburbs… Call them “Nashvillionaires.” “You Can See Everything” has a 21% chance to win Best Picture… Because Nathan Fielder has a strategy. Olive oil in shampoo bottles, water in beer cans… But supplement in acid strips? Trend alert. Plus, Happy International Failure Day… which we failed.

France’s worst social crisis in years are because of Inflation… but they’re also based on retirement. Mark Walburg launched Municipal gym to beat Equinox… Costco proves it works? Elon Musk is giving 1 share of SpaceX to your kids, Anthropic’s donating stock to charity… but we’ve got a 3rd idea. Plus, the NBA tip-off is tonight… but its never been more sponsorified. $PLNT $FCHI $SPCX Grab your Tickets to the IPO Tour: Our In-Person Offering Boston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhup Seattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-tickets

Tesla’s flying car might never get sold… but it was marketing the stock, not the car. Reese Witherspoon bought back Hello Sunshine for 96% off… cause media has human souls. AI is stealing comedians’ jokes… but as sexier versions of those comedians. Plus, KFC just broke up with Pepsi after 29 years… but they used to be the same company. $TSLA $MSFT $YUM $PEP Grab your Tickets to the IPO Tour: Our In-Person Offering Seattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-tickets

LIVE from sold-out Boston… we sat down with 2 of the 3 co-founders of Sweetgreen. In this sitdown, Jon & Nic explain how 2 years after college, they booked The Strokes for a salad music festival, eventually landing Kendrick Lamar (for salads!). Sure, Sweetgreen stock is down 80% from its post-IPO all-time highs, but they’ve bet a comeback on a $12 custom-wrap tortilla that took a full year to build. And they’ve figured out how to keep employees longer by hiring robots (the “Infinite Kitchen”). Jon & Nick reveal the ROI on the wraps, why the $20 salad rep is undeserved, and how the founders rank taste/health/sustainability as marketing tactics. Want to know the 1 trait they look for in a job interview? The CEO and CCO of Sweetgreen told us Plus, if you think “Slop Bowls” is an offensive term (which we do), we actually rebranded it in real-time on-stage with both of them #BonusBowls #FreshCasual. But most of all, we just had fun catching up with 2 of the Caesars of Salads who turned kale from a Pizza Hut decoration into an economic force — And from the audience cheers, you know the hummus-headed Yetis did too. CHAPTERS 0:00 - Intro (Live from Boston): Sweetgreen Founders Jonathan Neman & Nicolas Jammet 2:04 - How Sweetgreen’s Founders Met at Georgetown and Why They Opened a Salad Shop 4:42 - Sweetgreen Opened on the Wrong Side of the Street, Then Booked The Strokes for 20,000 Fans 8:52 - Sweetgreen’s Best-Selling Menu Item: How the Company Ranks Its Bowls 10:14 - Sweetgreen Wraps: Gen Z Growth, $11 Price and the Custom Tortilla 15:09 - Sweetgreen Infinite Kitchen: How Its Salad-Making Machine Changed Employee Turnover 19:31 - Sweetgreen Stock Down 80% From All-Time High: CEO Responds 21:51 - Is Sweetgreen Too Expensive? The $20 Salad Debate, Prices and Protein Portions 24:08 - Sweetgreen Marketing: Taste vs. Health vs. Sustainability 26:45 - Sweetgreen Limited-Time Offers and Collabs: Dan Barber’s Squash, Naomi Osaka, Kendrick Lamar 29:36 - Sweetgreen vs. Chipotle: 300 Stores vs. 4,000 and Why No Brand Tie-Ups 30:19 - What Sweetgreen’s Founders Look For When Hiring 32:05 - Slop Bowl Debate: Sweetgreen Wants a Rebrand 33:35 - Rapid Fire: Best Brand, Business Book and Sweetgreen’s Stock Ticker 34:42 - Takeaways