9: 11 Reasons Why You Need a Website for Your Yoga Business

Could you accidentally be harming or risking harm to your yoga students? If you're using any of these seven common yoga anatomy cues, you might be! I was as surprised as you might be by some of them because they're widespread and used across the yoga, dance and fitness industries but the science behind them doesn't add up for these anatomy cues to apply to everyone. In this episode, we'll cover 7 common yoga cues frequently used, figure out where they came from and why they became so highly used, decipher the actual science behind them to reveal why they're myths and shouldn't be used and what to do instead. The good news is that what you should do instead is usually easier and always safer so removing these 7 cues from your lingo will make teaching even easier!

Most people know Yoga Nidra as a relaxation tool that helps you fall asleep. But according to renowned yoga therapist and author Indu Arora, we've been missing the most important word in the practice... yoga. In this deeply illuminating conversation, Indu unpacks the true philosophy of Yoga Nidra, tracing it from ancient Vedic and Tantric texts all the way to the modern technique we practice today and we discuss why the difference matters more than you think. In this episode you'll learn: Why Yoga Nidra is a state of consciousness, not just a relaxation technique. And what the ancient texts actually say about it The real reason we fall asleep during Yoga Nidra (and what to do about it) How to prepare your body and nervous system before practice to stay present and aware Why reading a script is not the same as true transmission and how your personal practice changes everything The many pathways to Yoga Nidra beyond the Pancha Koshas, including through the three bodies, the five pranas, and more What "frequency following response" means and why the state you are in shapes the experience of every student in the room Why Indu believes we are "settling for fractions" of what Yoga Nidra can truly offer Whether you're a seasoned practitioner or a yoga teacher looking to deepen your transmission, this episode will completely shift the way you approach Yoga Nidra. About Indu Arora: Indu Arora is a Yoga and Ayurveda teacher, mentor, and author, based out of the USA. She considers herself a student for a lifetime. Indu has been sharing about Yoga philosophy, Yoga Therapy, and Ayurveda for the last two decades. Her unique gift is making Yoga and Ayurveda a practice, which is equally useful for a beginner as for a sincere seeker who has made Yoga a lifelong journey. She is inspired by and taught under Kriya Yoga, Himalayan Yoga, Kashmir Shiavism, and Sivananda Yoga lineages. She has studied in a traditional Guru-shishya parampara setting. Her teaching style is rooted in empowering and inspiring students to awaken the inner Guru. Her core philosophy is 'Yoga is a Work-in and not a Work-out'. She is the author of Mudra: The Sacred Secret (2015), Yoga: Ancient Heritage, Tomorrow's Vision (2005, 2019), and SOMA: 100 Heritage Recipes for Self-Care (e-book, 2020; updated hard copy, 2022). Episode Links: Check out Indu's Melbourne Tour: https://indu-arora.mykajabi.com/yoga-nidra-australia Visit Indu's website: https://yogsadhna.com/ Follow Indu on Instagram: https://www.instagram.com/induaroraofficial/ Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/ Check out our top resources for building your yoga business: https://allmatstaken.com/resources Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ Watch the Episode on YouTube: https://youtu.be/OD0cXYBQYkM Indu's Book Shop (Hard-copy and e-books): https://shop.yogsadhna.com/collections/book-and-audio Get SOMA - 100 Heritage Recipes for Self-Care in E-Book format on Amazon*: https://amzn.to/4cZpLsQ About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly. *I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏

If you're a yoga teacher looking to grow your business without spending hours on social media, podcast guesting might be the marketing strategy you've been missing. In this episode, Sam Brake Guia, co-founder of Pod Written and host of Mics to Millions podcast, shares exactly how yoga teachers can leverage podcast guesting to build authority, attract clients and grow their audience. Sam has spent over four years booking yoga teachers on podcasts and he's bringing all of that expertise to this conversation. In this episode you'll learn: Why podcasting is one of the most intimate and high-converting marketing channels for yoga teachers How to identify the right podcasts to pitch (and why getting this wrong wastes your time) What makes a compelling pitch and the quality vs. quantity mistake most people make How to deliver a great guest interview that builds trust without being overly promotional What to do after the episode goes live to maximise every appearance How long it realistically takes to see results from a podcast guesting strategy Why you don't need your own podcast to make this work for your business If you're a yoga teacher or studio owner looking to grow your business with the power of podcast guesting this episode will give you a clear and actionable roadmap to start using this strategy in your yoga business marketing plan. **References to last year in the episode refer to 2025 as this was recorded in 2025. I over-batched interview recording, which I discuss in the episode 😅. At the time of publishing the show is 23 months old, not 14 as mentioned here.** Meet Sam Brake Guia from Podwritten: Sam Brake Guia is the Co-founder of PodWritten, a full-service agency he runs with his wife, specializing in helping health, fitness, and wellness businesses grow through strategic podcast guesting. Additionally, he hosts Mics to Millions, a podcast where he shares interviews with top-tier hosts, expert insights, and solo episodes aimed at helping health, fitness, and wellness podcast hosts scale and grow their shows. Episode Links: Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/ Check out our top resources for building your yoga business: https://allmatstaken.com/resources Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ Follow Adrianne on Pinterest: https://pinterest.com/allmatstaken/ Watch Episode on YouTube: https://youtu.be/-FnXbu219J4 Connect with Sam on LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/ Follow Sam on Instagram: https://www.instagram.com/sambguia/ Follow Podwritten on Instagram: https://www.instagram.com/podwritten/ Check out Sam's Website: https://podwritten.com/ P.S. We mentioned Kelly Smith & her Yoga Nidra training in this episode so I wanted to add a reminder that Kelly is currently offering All Mats Taken listeners $50 her 25-Hour Yoga Nidra Teacher Training until the end of May 2026. Use the code ALLMATSTAKEN for $50 off at checkout. Learn more here: https://www.yogaforyouonline.com/yoganidratt About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly. *I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏

Are you a yoga teacher who weaves in meditation or do you avoid it? In this episode I welcome Kelly Smith, host of the Mindful in Minutes Podcast to share how meditation can make you stand out as a teacher and keep your students coming back because it's the secret tool they've been craving (even if they don't know it). We also discuss how embracing your neurodivergent brain can become your teaching superpower. In this episode, we'll cover: What students really mean when they say they "can't meditate" How Kelly went from power yoga to specializing in meditation and yoga nidra The difference between yoga nidra, meditation iRest and NSDR (Non-Sleep Deep Rest) Why ADHD is Kelly's secret weapon in building a successful meditation business Simple ways to weave meditation into any yoga class (even yoga sculpt) Practical business strategies: events, workshops, and making $400/hour teaching meditation Tips for staying on track building your yoga business with ADHD AND MORE! If you're a yoga teacher with ADHD, struggle with infusing meditation into your classes OR LOVE IT and want more tips this episode is for you. If you want to learn more about Yoga Nidra from Kelly join her 25-hour Yoga Nidra course before May 30th and use the code ALLMATSTAKEN for $50 off. Learn more here: https://www.yogaforyouonline.com/yoganidratt Meet Kelly: Kelly Smith is a global yoga and meditation teacher, author, E-RYT 500/ YACEP, founder of Yoga For You and the host of the iTunes chart topping podcasts Mindful in Minutes and Meditation Mama with over 25 million downloads. Kelly believes that there is not a one-size-fits-all approach to yoga and meditation and encourages her students to find their own personal practice, listen to their bodies, and find inner joy by accessing their most authentic selves. Kelly is best known for her guided meditation, yoga nidra, and restorative yoga practices that she has been sharing since 2016 on her podcasts and books. Episode Links: Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/ Check out our top resources for building your yoga business: https://allmatstaken.com/resources Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ Watch Episode on YouTube: https://youtu.be/z7U4mqiGW8Q Follow Kelly on Instagram: https://www.instagram.com/yogaforyouonline Check out Kelly's Website: https://www.yogaforyouonline.com/

I've hit 50 episodes of this podcast around the same time I've reached the one-year milestone of teaching and building an in-person yin yoga class post maternity leave from scratch. So to celebrate I'm sharing my honest take on 5 lessons I've learned from the highs and lows in the yoga business and marketing realm this past year. I've also conjured up some deals for you. See below 👇 I'll be sharing: Why consistency beats hustle — and why the pressure to grow fast can actually slow everything down. If you've ever felt like you need your class to work right now, this one's for you. Which marketing strategies actually filled seats — Facebook groups, Google My Business, event sites, Instagram. I break down what worked, what didn't and why the answer probably makes more sense than you'd expect once you think about where your students actually spend their time. How to honestly audit your own marketing — because there's a big difference between "nothing's working" and "I've been holding back somewhere and I know it." The website trap — as a website designer, this was a genuinely hard lesson to sit with. A simpler setup that works beats a beautiful one that costs more than your class earns. If you're a yoga teacher building your own in-person (or online) class, especially if you're doing it independently (not under a studio), this episode this is for you! Special Deals for the 50th Episode in Conjunction with FrikShuhn Yoga: I've managed to negotiate some sweet deals for you as an All Mats Taken listener from my friend Colynn of Frikshuhn Yoga. You won't find these advertised on her website! 20-Hour Anatomy of Yoga from Frikshuhn Yoga & Coaching. Usually $111 Get it for Only $27: https://my.frikshuhn.com/courses/understanding-the-yoga-body-20-hour-anatomy-training-amt?coupon=AMTSPECIAL OR Get the full coaching & training package featuring 14+ Yoga Alliance teacher training specialist certifications. You choose path and get help along the way for only $111 for your first 12 months (Then $297 monthly): https://my.frikshuhn.com/courses/experiential-teacher-path-copy?coupon=AMT50THSPECIAL OR Upgrade to an annual plan for only $600 for your first year! Save $2370 off the full price! Use code AMT50THSPECIAL600 at checkout: https://my.frikshuhn.com/courses/experiential-teacher-path-copy?coupon=AMT50THSPECIAL600 Special Workshops By Me: Want to learn how to grow your socials with only $2 a day? Check out the workshop here: https://jerrettdigital.thrivecart.com/2-a-day-growth/ Optimize Your Google My Business Profile To Bring In More Local Yoga Clients! Check out the workshop here: https://jerrettdigital.thrivecart.com/google-my-business-workshop/ DIY Branding Workshop for Yoga Teachers: https://jerrettdigital.thrivecart.com/workshop-diy-branding/ Ritual Over Resolutions: A yin-style goal-setting workshop with Yoga Nidra: https://jerrettdigital.thrivecart.com/ritual-over-resolution/ Episode Links: Try OfferingTree on a free trial then get 50% off your first three months or 15% off your first annual subscription by visiting* https://allmatstaken.com/tree Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/ Check out our top resources for building your yoga business: https://allmatstaken.com/resources Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ Follow Adrianne on Pinterest: https://pinterest.com/allmatstaken/ About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly. *I receive a small affil