
Show Notes
Steph Fisher is a former civil engineer, mom of four, and now full-time content creator. And her story is basically proof that it is NOT too late to reinvent yourself or start from scratch on Instagram. A little over a year ago, Steph decided she was done spending hours watching other people build the lives they wanted and decided to start creating instead. But this wasn’t her first attempt. She actually tried multiple times before and nothing really stuck. This time, she decided she was going ALL IN for an entire year. And let’s just say... things started happening a whole lot faster than she expected. In this episode, we’re talking about what finally made this time different, the unexpected moment that completely changed the trajectory of her account, how losing her job pushed her into being an entrepreneur, and what happened when she launched her very first digital product. In this episode, we cover: • What Steph did differently after trying and failing to make content creation stick multiple times before • The reel she almost DIDN’T post that ended up changing everything • How an unexpected career change gave Steph the push to bet on herself • What happened when she finally turned the questions sitting in her DMs into something she could sell • The mindset shift Steph believes made the biggest difference between another failed attempt and completely changing her family’s life If you’ve been sitting there thinking you missed your chance, Instagram is too saturated, you don’t have enough time, or you’ve already tried and it didn’t work... LISTEN TO THIS ONE. Resources mentioned: 30-Day Free Stan Trial HERE Rich Girl Community Steph’s viral morning routine reel Connect with Steph: Instagram: @stephfi___ Connect with me: Instagram: @abigailpeugh
More from The Abigail Peugh Podcast
Emily Carver is NOT one of those “I posted three Reels and my business blew up overnight” stories. She’s worked her freaking butt off!! She started sharing her journey, got VERY specific about who she wanted to help, created a digital product around it, and kept showing up even when things weren’t taking off as quickly as she wanted. And then something started working. At the time we recorded this episode, Emily had made digital product sales for 48 DAYS straight!! 👀 Inside this episode, we cover: • The shift Emily made that finally started turning all that consistency into daily sales • Why getting WAY more specific about who she was helping changed her business • The platform she added that surprised her with how freaking well it worked • The slightly controversial content that gets people talking 😂 • What Emily says actually makes people buy her digital product again and again If you’re putting in the work and wondering why it feels like everyone ELSE is blowing up faster than you, listen to this one. Emily’s story is such a good reminder that the part you see online usually comes AFTER a whole lot of showing up, testing, changing things, and refusing to quit. Resources mentioned: 30-Day Free Stan Trial HERE Rich Girl Community Emily’s 30-Day Carnivore Reset for Perimenopause Connect with Emily: Instagram: @emilyeatsmeat Connect with me: Instagram: @abigailpeugh
Stephanie spent TWO AND A HALF YEARS thinking about starting an online business before she finally decided to just freaking do it. Then she launched her first digital product... And sold TWO in 30 days. But instead of deciding digital products didn't work, she paid attention to what her audience was actually asking her for and tried again. Now she’s making daily sales, has had a $5,495 sales day, and built a business that’s changed what life looks like for her family of eight. Inside this episode, we cover: • What Stephanie changed after her first digital product completely flopped • The product she created next and why people were willing to pay hundreds of dollars for it • How a $17 sales day and a $5,495 sales day happened in the SAME WEEK • The Reel that brought Stephanie 3,592 followers and why we think it worked so freaking well • What daily sales made possible for Stephanie's family that she NEVER expected a year ago If you've been sitting on an idea because you aren't sure it'll work, OR you've launched something that didn't sell like you hoped, you need this one. Because sometimes the thing that doesn't work gives you the exact information you need to figure out what will. Resources mentioned: 30-Day Free Stan Trial HERE Rich Girl Community Stephanie’s viral reel Connect with Stephanie: Instagram: @clearcreekcollective The Ultimate Furniture and Styling Guide Connect with me: Instagram: @abigailpeugh
Mackenzie had built a business, a loyal community, and was getting ready for maternity leave when she woke up one morning and basically lost ALL of it. She was seven months pregnant, locked out of her accounts, and suddenly the business she thought would support her postpartum season was gone. So she started over. And today? She’s made sales for more than 600 days in a row and built a business around something I still think WAY more creators should be doing: storytelling. Inside this episode, we cover: • What happened when Mackenzie lost the community she had spent YEARS building • Why it took THREE months to get a single comment after starting over and what finally started to click • The ridiculously simple membership idea her audience basically created for her 👀 • Why Mackenzie believes the content that makes sales probably WON’T be the content that goes viral • The marketing strategy both of us refuse to use and the very expensive lessons that taught us why Resources mentioned: 30-Day Free Stan Trial HERE Rich Girl Community Connect with Mackenzie: Instagram + TikTok: @mackenzieheflin_ Connect with me: Instagram: @abigailpeugh
Kelsey Johnson started her Instagram account a little over a year ago, and for the first six months? Not a whole lot happened. Then something finally clicked. Since then, she’s grown to over 15,000 followers, sold her first digital product almost 1,600 times, and built an 85-day daily sales streak. And the best part? She didn’t do it by trying to become known for everything. Inside this episode, we cover: • What finally changed after six months of struggling to grow • The super niche product Kelsey almost didn’t create and what happened when she finally did • Why getting MORE specific helped her grow faster • The three things she focuses on that she believes are behind her daily sales • What she’s doing now that she has an audience who knows and trusts her If you’re in the stage where you’re posting, trying all the things, and wondering when something is finally going to click, you need this episode!! Resources mentioned: 30-Day Free Stan Trial HERE Rich Girl Community Kelsey’s Grow with Trial Reels Guide Connect with Kelsey: Instagram: @kelsey.marie.johnson Connect with me: Instagram: @abigailpeugh
Jordan Dooley has been creating content since the Valencia filter days of Instagram 😂 and more than a decade later, she’s STILL building an audience, making sales, and figuring out how to evolve just like social media. Jordan is a three-time bestselling author, longtime content creator, and mom of three under three. She’s also made some form of digital product or affiliate sale every single day for YEARS. And what I loved about this episode is that Jordan has experienced basically every era of making money online. She’s sold $20 digital products, built memberships, worked with brands, made affiliate income, written books, grown multiple social media accounts, and completely changed the way she creates content as her life has changed. Inside this episode, we cover: • Why Jordan thinks Instagram has officially become “Interest-gram” and what that means for creators trying to grow right now • The major shift she made to her content after more than a DECADE online and why it’s actually making her life easier • How she’s making money from multiple income streams without trying to sell 47 different things at once • The content system Jordan uses so she can post consistently without constantly creating everything from scratch If you’ve ever wondered whether you need to choose between digital products, affiliate income, brand partnerships, or building a personal brand, this conversation is SO good. We also get into what building a business actually looks like with three kids under three, why Jordan intentionally stepped away from things that used to be a huge part of her business, and her philosophy of finding the lowest input with the highest output in this season of life. Resources mentioned: 30-Day Free Stan Trial HERE Rich Girl Community Connect with Jordan: Instagram: @jordanleedooley & @thestorytutorials Connect with me: Instagram: @abigailpeugh