How To Engineer A Garment For A Feeling with Karen Poirier of Embrago
How Fitting: design a slow fashion business that fitsShow Notes
It’s an art, and a science. And something we don’t talk about enough in fashion. What do the physical properties of the fabric mean for the physical support of the body? We can read the info on the fabric header like the fiber content, stretch percentage, knit or weave structure, and gsm weight, but do we know how to use those to our advantage to achieve the look and feel we want in a garment?
The data is structured, but the answers are squishy. Today’s guest, Karen Poirier, proved it is possible to engineer a garment – using the physics, fabric properties, and seam structure – for a feeling. Her brand, Embargo, re-engineers support for full-busted women with bra-alternatives that prioritize comfort and wellbeing. In episode 134, we talk about the engineering that went into their Full Support Bra-Free Top and discover what good fit looks like for Embrago.
Karen Poirier, the visionary designer behind Embrago (em-BRA-go), is transforming women’s fashion with her innovative and sustainable approach. Embrago is more than just a clothing line; it’s a movement towards ethical and compassionate living that empowers women to embrace a minimalist fashion footprint.
For Karen, sustainability means creating multifunctional pieces that adapt to the natural changes in a woman’s body. After years of managing a fuller bust through the changes of pregnancy, breastfeeding, and midlife, she dedicated herself to developing a bra-alternative that supports overall health and comfort without compromising on style.
Her patented Body Responsive Fit™ system uses a new approach to built-in bust support that feels like a gentle embrace and ensures a perfect fit every day. This re-imagined system eliminates the pain and discomfort caused by traditional bras and automatically adapts to a woman’s body changes as she experiences hormone and weight fluctuations, from pre- to post-menopause. Embrago’s designs are crafted to be versatile, reducing the need for excess consumption.
Each piece is ethically produced in small batches, using the softest organic cotton and high-quality materials that prioritize both the planet and personal well-being. Karen’s mission is clear: to empower women to feel confident and comfortable, while also benefitting their health and the environment. Through Embrago, Karen is not only reshaping fashion categories but also transforming the way women think about getting dressed, encouraging mindful choices for a more sustainable future.
What we learn about fit in this episode:
Fitting the people
How Embrago creates support without restriction for full-busted women
The moment Karen knew that the product was finished
The mindset shift that happens when women start wearing Embrago
Fitting the performance
Why Karen focused on seams in a market category that typically favors seamless construction
How to use the grainline of the fabric strategically for the garment’s function
Fitting the purpose
How Embrago helps women break free from the social pressure to hide or compress a larger chest
Why Karen started Embrago in the first place
Fitting the production
The factors that went into Embrago’s pricing
The fit-testing process for this innovative product
People and resources mentioned in this episode:
Embrago website
Embrago Instagram
Embrago Youtube
Embrago email
Karen’s LinkedIn
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