Maybe Running Will Help?

Embracing the Absurd: Ultra-Endurance, Creative Marketing, and Running with Andy Pearson from Liquid Death

Maybe Running Will Help?

Show Notes

In this episode of Maybe Running Will Help, Nicky sits down with Andy, an ultrarunner and VP of Creative at Liquid Death, to explore the world of ultra-endurance, off-the-wall marketing, and the art of embracing the absurd. Recorded just two months ago, Andy shares hilarious and inspiring stories from his back-to-back 100-milers, reveals what it's like to market water with a rock-and-roll edge, and dives into why he believes taking ourselves a little less seriously can lead to our best adventures. Tune in for a dose of humor, grit, and insight into pushing limits—whether on the trail or in life.

Plus, don’t miss a special message from our sponsor, Charm City Run, offering 10% off with code NICKY10!

More from Maybe Running Will Help?

Oct 21, 2026

This podcast is presented by Charm City Run. Learn more and shop at www.charmcityrun.com! What does it take to help someone run 200 miles when you're not the one racing? Konrad Korth joins me to pull back the curtain on the often-overlooked role of an ultramarathon pacer. He's spent hundreds of miles pacing his brother, Killian Korth, including during his record-breaking performances at Moab 240, Bigfoot 200, and Tahoe 200. We get into why pacing requires training for nearly double the distance, the pressure of being responsible for someone else's race, and what happens when you're struggling but can't let your runner know. Konrad also shares stories from his time training Navy SEAL candidates, his family's wild outdoor adventures, and the unexpected challenges of navigating remote trails, managing aid stations, and surviving the middle of the night. It's a funny, fascinating look at the people who help ultrarunners reach the finish line and the kind of mindset it takes to keep moving when everything gets hard. Support our sponsors: ⁠Charm City Run⁠ is a local running store serving the Maryland and Delaware running community with shoes, apparel, and gear, and you can shop online from anywhere; use code NICKY10 for a discount on select purchases. Noogs Energy Chews make fueling more fun with soft, easy-to-chew sour flavors packed with quick-digesting carbs and essential electrolytes. Use code NICKY for 15% off your first order, plus get free shipping when you order two or more cartons in the lower 48.

Oct 14, 2026

This podcast is sponsored by Charm City Run. Learn more and shop at www.charmcityrun.com! Running coach, exercise scientist, and McMillan Running founder Greg McMillan joins Nicky to talk about one of the trickiest parts of marathon training: the taper. Drawing from his book Surviving the Marathon Freakout, Greg explains why he prefers to call it “peaking” and shares six guidelines for arriving at the starting line feeling rested, confident, and ready to race. They discuss how much to reduce mileage, why you should keep some intensity in your training, and how to manage the mental spiral that often comes before race day. Greg also shares his approach to pacing, fueling, and creating a race-day thinking strategy, along with how understanding your runner type can change the way you train. Plus, they get into aging as a runner, finding joy in the sport, practical race-weekend planning, and what to do after crossing the finish line. Learn more about Greg's coaching, training plans, and running calculator at McMillan Running. Support our sponsors: ⁠Charm City Run⁠ is a local running store serving the Maryland and Delaware running community with shoes, apparel, and gear, and you can shop online from anywhere; use code NICKY10 for a discount on select purchases.

Oct 7, 2026

This podcast is sponsored by Charm City Run. Learn more and shop at www.charmcityrun.com! NCAA champion, coach, and former elite sprinter Angelique Cunningham joins Nicky to talk about confidence, negative self-talk, trusting your training, and learning to get out of your own way. Angelique shares how she went from struggling through her freshman year at Baylor to becoming a national champion, why confidence is a decision, and what running can teach us about moving through the good days and the bad ones. Support our sponsors: ⁠Charm City Run⁠ is a local running store serving the Maryland and Delaware running community with shoes, apparel, and gear, and you can shop online from anywhere; use code NICKY10 for a discount on select purchases. Noogs Energy Chews make fueling more fun with soft, easy-to-chew sour flavors packed with quick-digesting carbs and essential electrolytes. Use code NICKY for 15% off your first order, plus get free shipping when you order two or more cartons in the lower 48.

Sep 30, 2026

This podcast is sponsored by Charm City Run. Learn more and shop at www.charmcityrun.com! Claire Forsyth didn’t grow up as a runner. In fact, she wasn’t particularly sporty at all. Now she’s running 100-mile ultramarathons, taking on back-to-back endurance challenges, and finding out just how much farther she can go. Claire joins Nicky to talk about her path from half marathons to the trails, what drew her to ultrarunning, and why she prefers the adventure of long distances over chasing faster times. She shares what her DNFs taught her, what it takes to keep moving when everything hurts, the surprising party atmosphere at the back of the pack, and why preparing for 100 miles involves a lot more than just running. They also talk about training solo, balancing running with work and family, finding confidence through doing hard things, and how running has pushed Claire to take on challenges outside the sport too. Support our sponsors: ⁠Charm City Run⁠ is a local running store serving the Maryland and Delaware running community with shoes, apparel, and gear, and you can shop online from anywhere; use code NICKY10 for a discount on select purchases.

Sep 23, 2026

Kilian Korth joins Nicky to talk about winning the Triple Crown of 200s, what separates a 50-miler from a 100 or 200, and the parts of ultrarunning you simply can’t prepare for in training. He gets into second-night hallucinations, dirt naps, learning to ride the highs and lows of an ultra, and why you might actually feel better at mile 90 than you did at mile 70. Kilian also opens up about the ankle injury and surgery that completely changed his plans for this year, finding purpose when running was taken away, meditation, cross-training, and trying to build an identity that isn’t entirely tied to running. Plus, he and Nicky talk about becoming a parent, healthy skepticism, changing your mind, and why some of life’s hardest lessons only make sense once you’ve lived them.

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