Show Notes
"Companies are built by people, a lot of people, who care. Name me the five key employees responsible for Amazon. You can't. That's actually kind of problematic." - Brian Martynowicz
Brian spent nearly two decades in enterprise technology, working as the family IT guy turned pre-sales engineer, watching a familiar pattern.
Technical people who thought little of everyone else, and everyone else who thought technology was out of reach.
He didn't see a skills gap. He saw a communication problem, and he became the guy who could bridge it.
He went full-time on his personal content AI company in January, but not entirely by choice.
He'd just helped a cybersecurity company raise nearly $20 million, then got fired for "performance reasons."
With a side project already in motion, he gave himself six months to make it real or go back to the workforce.
That project became Latitude, built around what he calls GTM engineering, the discipline of keeping a product's story intact as it passes through more and more hands without turning into a game of telephone.
His own results: engagement up 1,100% this year, not from better writing, but from consistency.
He's blunt about the tradeoff for that consistency: transparency, posting his MRR and his failures to thousands of strangers, which he admits is uncomfortable but has been "undeniable" for the business.
"People don't buy software for features. They buy it because it solves a problem for them, and they stay because of why it exists."
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