Unleashed - How to Thrive as an Independent Professional

649. Lana Newishy, Founder of Hey Intake

Unleashed - How to Thrive as an Independent Professional

Show Notes

Show Notes: Lana Newishy, founder of Hey Intake, explains that Hey Intake is one of several startups she has founded, which focuses on improving the client experience in the initial stages of a project. The Client Intake Process Lana highlights common issues in the client intake process, such as disorganized communication, missing information, and inefficient discovery calls. She emphasizes the loss of opportunities due to inefficient intake processes and the need for a structured system. Lead Qualification and Filtering Issues Lana discusses the broken lead qualification process, where consultants often react to discovery calls without proper filtering. She points out information asymmetry, where clients don't know what to share, and consultants don't ask the right questions consistently. Streamlining the Intake Process Lana mentions the fragmentation of tools, such as emails, documents, CRM systems, and file sharing, which are not connected in a single flow. She introduces the idea of a single, structured flow from first contact to service completion to streamline the intake process. A Demonstration of Hey Intake Lana shares her screen to demonstrate the Hey Intake dashboard, which includes tabs for dashboard, submissions, contacts, form builder, email templates, automations, analytics, team settings, and support.

Dashboard Lana explains the AI-driven suggestions on the dashboard, which prioritize tasks based on the current stage of the intake process.

Submissions Window She demonstrates the submissions window, which categorizes submissions into lead phase, intake phase, and service phase, and provides AI scores for prioritization. Lana continues to explain the submissions window, showing how submissions are scored and prioritized based on AI analysis.

Submissions Drawer She demonstrates the submission drawer, which allows users to update the phase of a contact, request documents, and send e-signatures. Lana mentions the form builder, which allows users to create custom forms with various templates and fields. She explains the flexibility of adding fields, customizing inputs, and setting AI scoring weights to prioritize requests. Integrating with CRM Systems Lana discusses the ability to integrate Hey Intake with existing CRM systems and legal project management tools. She explains that some clients prefer to keep their existing systems and connect them with Hey Intake for a seamless process.

Form Builder When asked about the form builder, Lana demonstrates how to create and customize forms, including adding fields, customizing branding, and setting up automations. She highlights the importance of keeping forms simple and quick to fill out to avoid discouraging potential clients. Email Templates Library

Email Templates Library Lana demonstrates the email templates library, which includes pre-built templates and the ability to edit them manually or with AI. She emphasizes the flexibility of the system to meet the specific needs of different clients and businesses.

Automations Tab Lana introduces the automations tab, which shows the flows for various actions, such as sending emails, requesting documents, and following up on actions. She explains how to set up custom automations and toggle them on and off. The Vendor Setup System Lana explains how Hey Intake helps with vendor setup, including requesting documents, managing client portals, and handling e-signatures.

Uploading Documents She demonstrates the process of uploading documents for e-signatures and integrating with services like DocuSign and SignWell. Lana highlights the native storage options and the ability to connect with clients' private storage facilities. She emphasizes the importance of streamlining the onboarding process to save time and reduce administrative burdens. Hey Intake Customer Base Lana discusses the current customer base, which includes law firms, accountants, photographers, home renovators, and B2B consultant

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