Summary
Marketers are increasingly concerned about the effectiveness of their advertising campaigns, particularly when metrics like impressions do not translate into actual revenue. The term "bullspend" has emerged to describe this disconnect, prompting calls for a shift in focus from mere reach to tangible results. LinkedIn is highlighted as a platform that delivers a high return on ad spend, with promotional offers encouraging new advertisers to engage.
In a conversation with organizational psychologist Adam Grant, the discussion shifts to workplace dynamics, particularly the roles of givers and takers within organizations. Grant explains that while givers are motivated to help others, takers often prioritize their own interests. He emphasizes the importance of recognizing these dynamics to foster a healthy workplace culture. Notably, he suggests that takers can often rise quickly in organizations but may ultimately fall due to the backlash from their peers, who are typically matchers—individuals who balance giving and taking.
Grant also shares insights on how to cultivate a positive company culture that rewards generosity and collaboration. He argues that business owners should focus on hiring motivated individuals who align with the company's values rather than solely seeking high performers. By creating an environment that values both individual achievements and contributions to team success, companies can enhance overall performance and employee satisfaction.
Finally, the conversation touches on consumer behavior, highlighting the growing importance of trust in brand relationships. Grant notes that consumers increasingly seek companies that not only meet their expectations but exceed them, reinforcing the idea that treating employees well leads to better customer experiences. This interconnectedness between employee treatment and customer satisfaction underscores the need for businesses to prioritize a supportive and generous workplace culture.
Show Notes
Are You a Giver or a Taker? - Tony Robbins Podcast
Adam Grant is an organizational psychologist, which means he meets with large companies to solve interpersonal problems. He’s a renowned professor at the Wharton School of Business and is a bestselling author to boot. We featured Adam on the Tony Robbins podcast to learn more about givers and takers.
How can businesses get the most of their employees and vice versa? According to Adam Grant, it’s all about identifying givers and takers. Having written the book Give and Take, Adam Grant is a pro at identifying characteristics in others that can help us to categorize them as givers or takers in relationships.
There are numerous things we look to as markers of success in our society. Is the person in question or being observed putting in the hard work necessary to succeed? Do they have an internal motivation or passion for the job? What type of talent or skill have they cultivated? Adam Grant believes that success is less dependent on these factors, and has more to do with how we interact with other people.
We often associate givers with personality traits like kindness or approachability. Takers, on the other hand, can be stereotyped as selfish and critical. However, after doing extensive research, Grant found there’s no correlation between certain qualities and being a giver or taker. People tend to confuse agreeableness with being a giver, but that’s not the case.
When looking to hire the right people for your business, instead of making assumptions about whether they’re a giver or taker, you need to look into what makes someone tick. Adam Grant says you can look to “kissing up” or “kicking down” — does this person try to suck up to management, but doesn’t give the people underneath them the time of day? Examine the employee’s relationships with peers and subordinates to determine their true colors. You might not always have access to that information, but you can usually gather indicators from someone’s past history.
When interviewing, instead of asking candidates to list their most memorable successes and failures, ask instead for them to detail what caused those triumphs and struggles. Givers will generally share credit by thanking the team they worked with, a mentor or their family, while takers are more likely to take the bulk of the credit for themselves.
Givers and takers can be found at any company, but givers are more likely to stay with your team for the long run. Givers want to help your organization and build a strong network. Takers are usually trying to help themselves above all else, which will often be reflected on their resumes in the form of short stints at numerous companies.
This illuminating podcast episode features host Ana Yoerg interviewing Adam Grant about how businesses can create strong relationships with their team and hire quality employees. By evaluating the personality traits of givers and takers, they analyze the best ways to develop a strong relationship with customers and exceed customer expectations. For more information, listen to the full episode of the podcast.
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Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he¹s called upon to consult and coach some of the world¹s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations. Learn more about your ad choices. Visit megaphone.fm/adchoices
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