Summary
Marketers are increasingly recognizing the phenomenon of "bullspend," where ad campaigns show impressive metrics but fail to generate actual sales. This issue is highlighted in discussions around the importance of focusing on revenue rather than just reach. LinkedIn is noted as a platform that offers a high return on ad spend, encouraging advertisers to be strategic about their campaigns.
Tony Robbins emphasizes the significance of mindset and personal growth in navigating challenges, particularly in uncertain economic times. He shares his journey from a struggling waitress to a successful entrepreneur, underscoring the value of investing in oneself and the potential for transformation. Robbins encourages individuals to shift their focus from merely managing circumstances to actively creating their desired outcomes, stressing the importance of passion and leadership in business growth.
The conversation also touches on the necessity of adapting to change and embracing challenges as opportunities for growth. Robbins suggests that true champions are forged in difficult times, and he calls for a collective effort to use business success as a means to help others, particularly in humanitarian efforts. The overarching message is one of resilience, innovation, and the power of community in overcoming adversity.
Show Notes
Take a look into the digital classroom and see who joined us for the FIRST-EVER Tony Robbins’ VIRTUAL BUSINESS MASTERY program!Uploaded 04-09-20We went full tilt for five days and nights with 2,300 business owners and entrepreneurs representing 63 countries around the world for a total immersion experience. Participants received actionable strategies – and inspiration – from world-class speakers like:Bill Gross, the only man to start and exit seven companies valued at over $1BKeith Cunningham, who has made over $1 billion in dealsDon Miller, master of building a brand through storyJamie Kern Lima, who cofounded IT Cosmetics and sold for $1.2BJamie herself is a lifelong Tony Robbins fan who says, “Every person who made the commitment to invest in themselves and their business by being here in Business Mastery – it’s like paying a dollar for a winning lotto ticket.” The strategies she learned from Tony helped her grow her business exponentially. You can get started doing the same at https://www.tonyrobbins.com/business/how-to-grow-your-business and by attending the next Business Mastery event.Tony says that “The mistake we make is we ask the question of how, before we ask the question of what and why.” Tapping into your purpose and passion, connecting them back to your business and creating a massive action plan to take it to the next level are what Business Mastery is all about. When we turn our “shoulds” into “musts,” we transform our own psychology and force ourselves to find a solution. Stop hitting the snooze button on your life. Stop letting temporary obstacles get in your way. Champions are not made when the game is easy. You must use difficult times to drive you to do and be and give even more. Remember: You’re not the manager of your circumstances, you’re the creator of your life. You will find a way – and Business Mastery can help.Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors. Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more. Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners. Learn more about Business Mastery: https://tr.tonyrobbins.com/business-mastery Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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Tony Robbins uncovers what creates greatness in this interview with Kevin Hart. Making his name as a stand-up comedian, Kevin is also a successful actor, producer and business owner. He is unstoppable, but how did he get here? How does a former shoe salesman become one of the world’s highest-paid entertainers? Uploaded 29-06-20In this video series, Tony brings role models into his home to interview them about how they turned obstacles into opportunities. As Tony says, “The meeting of preparation with opportunity generates the offspring we call luck.” Kevin agrees. His first tip is to take advantage of every possible opportunity that comes to you. Have no fear. Believe in yourself. Kevin says, “The one thing I’m most confident in is me. If I’m gonna lose I’m gonna lose on myself.” That’s an empowering belief system. Learn how to create your own at https://www.tonyrobbins.com/mind-meaning/empowering-beliefs and overcome fear once and for all.Kevin may have believed in himself, but his first jokes fell totally flat. Instead of allowing failure to bring him down, he chose to find the lesson. This is a principle he brings to every area of his life – he’s always learning, adapting and becoming a better entertainer, businessperson and man. He says, “If I don’t make those mistakes, I don’t get to be the man I am today. You’ve gotta take risks. But you have to learn from it.”This is called a growth mindset, and it’s one thing all successful people have in common. As Tony puts it, it is the belief that “We can do, have and be exactly what we wish.” Discover how to develop a growth mindset at https://www.tonyrobbins.com/business/growth-mindset and watch the video to hear more about:Kevin’s role models and the life-changing impact of his momHow he passes his principles of success to his childrenAdmitting that you don’t know it all – and staying curiousHow to use the power of proximity to elevate your own lifeKevin Hart’s strategies for success mirror many of Tony’s own strategies. He covers them in-depth at his Business Mastery event, where you’ll learn how to create greatness directly from those who have done it themselves. Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors. Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more. Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners. Learn more about Business Mastery: https://tr.tonyrobbins.com/business-mastery *FREE* Copy of Tony's UNSHAKEABLE Book: https://www.unshakeable.com/Follow TR:Facebook: https://www.facebook.com/TonyRobbinsTwitter: https://twitter.com/tonyrobbinsLinkedIn: https://www.linkedin.com/in/ajrobbinsInstagram: https://instagram.com/tonyrobbins/Website: https://www.tonyrobbins.com/ Learn more about your ad choices. Visit mega Learn more about your ad choices. Visit megaphone.fm/adchoices
Tony Robbins shares his simple 3 Step Success Formula to help you identify patterns in your life so you can change them for the better and achieve success in any area of your life. If you're working on self improvement and becoming the best version of you, work on mastering these 3 key steps to success and fulfillment. Uploaded 21-07-24Watch more videos like this: 3 Questions That Will Change How You Do EVERYTHING - https://youtu.be/43RL-kSEEyQLearn This PROVEN Happiness Formula with Mo Gawdat - https://youtu.be/AL7Cb2O6LhkJordan Peterson Says "Most People Learn This TOO LATE In Life" - https://youtu.be/6fwrTb3dm5YWatch the Tony Robbins Podcast: https://www.youtube.com/playlist?list=PLYTXvUDQT5pWkFiK1Yal1WtPcMrVbmjzASubscribe: https://www.youtube.com/TonyRobbinsLive?sub_confirmation=1Tony Robbins is a #1 New York Times best-selling author, entrepreneur, philanthropist, and the nation's #1 Life and Business Strategist. For more than four and a half decades, more than 100 million people from 195 countries have enjoyed the warmth, humor, and transformational power of his business and personal development events. Mr. Robbins is the author of seven internationally bestselling books, including three #1 New York Times bestsellers: Money: Master the Game, Unshakeable, and Life Force. He created the #1 personal and professional development program of all time, and more than 10 million people have attended his live seminars. Anthony Robbins is the chairman of a holding company comprising more than 110 privately held businesses with combined sales exceeding $7 billion a year. He has been named in the top 50 of Worth Magazine’s 100 most powerful people in global finance for three consecutive years, honored by Accenture as one of the "Top 50 Business Intellectuals in the World''; by Harvard Business Press as one of the "Top 200 Business Gurus"; and by American Express as one of the "Top Six Business Leaders in the World" to coach its entrepreneurial clients. Fortune’s recent cover article named him the “CEO Whisperer.”He is a leader called upon by leaders, and has worked with four US presidents, top entertainers -- from Aerosmith to Green Day, to Usher and Pitbull, as well as athletes like Serena Williams, Andre Agassi, and the 2022 NBA Champion Golden State Warriors. Billionaire business leaders seek his advice as well; casino magnate Steve Wynn, and Salesforce.com founder Marc Benioff are among those grateful for his coaching. As a philanthropist, through his partnership with Feeding America, Mr. Robbins has provided over 985 million meals in the last 8 years to those in need. He is two years ahead of schedule to provide 1 billion meals. Through the Tony Robbins Foundation, he has also awarded over 2,500 grants and other resources to health and human services organizations, implemented life-changing curricula in 1,700+ correctional facilities and gathered thousands of young leaders from around the world with its teen programs. In addition, he provides fresh water to 250,000 people a day in India in order to fight the number one killer of children in that country-waterborne diseases.Follow Tony Robbins:Facebook: https://www.facebook.com/TonyRobbinsInstagram: https://instagram.com/tonyrobbins/TikTok: https://www.tiktok.com/@UC-12kRMQjK1LiQKRrT2zXcQTwitter: https://twitter.com/tonyrobbinsLinkedIn: https://www.linkedin.com/in/officialtonyrobbinsWebsite: https://www.tonyrobbins.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Tony Robbins in a G+ Hangout with five people who have created extraordinary breakthroughs in their lives. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Many times in life, we credit someone’s successes or failures to will power.