The Conscious Salon

How to sell retail with Sonia Tomas the Salon Doctor

The Conscious Salon

Show Notes

Does recommending retail products make you feel pushy or "salesy"?

You're not alone. But what if you've been looking at it the wrong way?

In this episode, Nic and Tess sit down with Sonia Tomas, also known as The Salon Doctor, to unpack one of the biggest mindset shifts every salon owner and stylist needs to make: selling isn't about making more money, it's about serving your clients well.

Drawing on more than 37 years in the hair industry and helping salons generate over $8 million in retail sales, Sonia shares why so many teams struggle to recommend products, the limiting beliefs holding them back, and how a simple shift in perspective can transform both the client experience and your salon's profitability.

If you've ever felt uncomfortable recommending retail, this episode will completely change the way you think about sales.

In this episode, you'll learn: šŸ’” Why selling is really about serving your clients—not pushing products 🧠 The mindset blocks stopping salon teams from confidently recommending retail šŸ’¬ How asking better questions leads to better client outcomes šŸŽÆ Why consultations should focus on solving problems, not making sales šŸ’° How creating value naturally increases retail sales and client trust šŸ¤ Why your clients actually want your professional advice šŸš€ Practical ways to increase retail sales without feeling pushy or uncomfortable

Whether you're a salon owner wanting to grow your business or a stylist looking to build more confidence with client recommendations, this episode is packed with practical advice you can implement immediately.

To follow Sonia's journey: https://www.instagram.com/thesalondr/

Thank you to our podcast sponsor CPR. https://www.cprhair.com https://www.instagram.com/cprhairpro/

Website: https://theconscioussalon.com.au šŸ“² Follow us on Instagram: @the_conscious_salon šŸ“§ Join our email community: https://mailchi.mp/theconscioussalon/subscribe-form

More from The Conscious Salon

Oct 18, 2026

What if the thoughts you've been quietly carrying as a salon owner… are the exact same thoughts everyone else is having too? In this episode, Nic, Tess, and Tae dive into a series of anonymous "Salon Owner Confessions" —real thoughts, fears, and struggles shared by salon owners who simply wanted to know, "Am I the only one who feels this way?"

Oct 11, 2026

Have you ever wondered why loyal clients suddenly stop booking? The truth is, clients rarely leave without a reason, and most of the time, it's not because of price.In this episode, Nic, Tess, and Team Leader Tae unpack the five biggest reasons clients leave a salon and, more importantly, what you can do to keep them coming back. From consultations and client experience to rebooking, home care, and managing expectations, they share the practical systems that have helped them achieve exceptional client retention. If you're tired of seeing gaps in your appointment book or wondering why clients aren't returning, this episode is packed with actionable strategies you can implement straight away.

Oct 4, 2026

What if the card surcharge changes everyone’s talking about… don’t actually need to be the business disaster you’ve been expecting? From 1 October 2026, card surcharges are being switched off across Australia, and if you’re a salon owner, you’ve probably already seen the panic posts. But instead of adding to the noise, Nic and Tess take a breath, look at the facts, and break down what this change really means for your salon. From EFTPOS fees and merchant rates to the temptation of going cash-only, this episode is about turning a noisy policy change into a practical plan that protects your profit without compromising your client experience.In this episode, you’ll hear about: šŸ’³ What the card surcharge ban actually means for salon owners šŸ’° Why the ā€œbillions of dollarsā€ headlines don’t tell the whole story šŸ“± Why going cash-only or bank-transfer-only may create more problems šŸ¤ How to negotiate your merchant fees and shop around for better rates šŸ“Š How a small pricing adjustment can help absorb the difference 🧠 How to avoid the cortisol spiral every time something changes in your business šŸ”„ The quarterly habit that could help you save money across all your recurring expenses Because not every business change needs to become a crisis. Sometimes, you just need the facts, the numbers, and a practical plan.

Sep 27, 2026

Caring deeply about your team is one thing. But are you accidentally becoming their parent instead of their leader? In this episode, Nic and Tess unpack one of the biggest leadership traps salon owners fall into: rescuing, mothering, and micromanaging their teams. While it often comes from a place of care, these habits can unintentionally create dependence, limit your team's growth, and keep you stuck working in your salon instead of leading it. If you've ever found yourself solving every problem, answering every question, or feeling like your business can't function without you, this episode will help you shift from rescuing your team to empowering them. ✨ In this episode, you'll learn: 🚩 The signs you're parenting your team instead of leading them šŸ’” Why rescuing your team can actually hold them back 🧠 How to coach your team to think for themselves instead of relying on you šŸ—£ļø Simple questions that build confidence, ownership, and critical thinking āœ‹ Why healthy boundaries create stronger, more self-led team members šŸš€ How letting go of control helps you build a salon that doesn't rely on you 🌱 Why allowing mistakes is one of the fastest ways to grow confident leaders If your goal is to step off the salon floor, build a self-led team, and become a more conscious leader, this conversation is one you won't want to miss. ________________________________________________ Thank you to our podcast sponsor CPR. https://www.cprhair.com https://www.instagram.com/cprhairpro/

Sep 20, 2026

How much is an unaligned team member really costing your business?

See all episodes →