#666 - Jayson Edwards - Founder of J-Dawgs Builds Food Empire from Selling Hot Dogs
The Jimmy Rex ShowShow Notes
Jayson Edwards is the founder of J-Dawgs, one of Utah’s most iconic food brands. He started it as a BYU student with $600 from pawning his guitar to his dad, running a tiny shack near campus that somehow turned hot dogs into a full-blown movement. In this conversation, Jayson breaks down what actually made J-Dawgs explode early, the painful lessons that come with scaling a food business, and why focus, quality, and community matter more than hype. In this episode, we talk about: Starting J-Dawgs with $600 and no clue what he was doing How the “shack” created crazy demand before social media Why he stayed narrow instead of expanding into everything Supply chain chaos, owning the IP, and protecting quality What COVID was really like as a food business owner Hiring, culture, and the weight of 300+ employees Temptation to sell, and how to make decisions without emotion Contentment, family, and not chasing “happier than happy” Follow Jayson / J-Dawgs: Instagram: @jdawgs
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