Loyalty Without Limits: Engaging Customers Across Generations
Customer Engagement Examples of ExcellenceShow Notes
In this episode, recorded live at our recent Engage Customer Summit, Sarah Mitton (Head of Customer Engagement at Sovereign Network Group) and Adam Mills (Head of Insight, Loyalty and Strategy at The Wine Society) explore what it takes to build meaningful customer relationships across generations.
From balancing digital and face-to-face engagement to redefining loyalty as a sense of belonging, they share how their organisations are adapting to evolving expectations while staying true to their values.
The conversation dives into the role of data, community, and personalisation, offering practical insights into creating inclusive, relevant experiences that resonate with diverse audiences.
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