Dr. Karan Rajan: Social Media Is The New Search Engine, Experts Need To Be There

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When something feels off with your health, you probably don't open Google anymore, you open TikTok, Instagram, Reddit... And for millions of people, the voice they land on is Dr. Karan Rajan, the surgeon who made the internet comfortable talking about the things it was too embarrassed to ask a doctor.

Jun talks with Karan about what it means to be a trusted voice at scale, how to spot a fake expert (the red flags are more subtle than you think), and how he protects his credibility while building his supplement company Loam.

They also get into the content strategy behind it all - reaction-video formats, vocalizing contrarian takes, scripting, and so much more.

This episode is for professionals who think their field is too technical and boring for social media.

Chapters 01:49 The patient who was too embarrassed to speak up 03:28 Making taboo topics watchable 04:46 Why informed patients are better patients 06:33 Red flags of a fake health expert 08:52 Building Loam for the skeptics 10:27 How he engineers his content 14:11 Inside the reaction-video format 18:14 The "secret sauce" AI can't replicate 22:10 How he sources what to react to 25:19 What entrepreneurship taught him 30:31 Brute-forcing your way past embarrassment 32:13 How content transformed his communication 36:26 Why he canceled his Oura ring subscription 39:15 Real health is resilience 45:46 Leaving surgery with zero regrets

Stay connected: Creator Unplugged on Instagram Creator Unplugged on TikTok Jun on Instagram