How AI Agents Can Model Your Business Before It Breaks (w/ Rich Welsh)

What if a digital twin could let you test a business decision before it disrupted your business? Once the preserve of robotics, manufacturing and supply chains, AI is helping digital twins become a practical way to model everyday business decisions, from whether your team can take on another client, what happens if a supplier fails, how a staff shortage affects a schedule, or where a production workflow is likely to bottleneck.

In this week's episode, Kyle is away so Jess is joined by Rich Welsh, President of SMPTE (the Society of Motion Picture and Television Engineers) and Chairman of Volustor, to unpack what digital twins actually are and why AI is making them more accessible to smaller businesses.

AI can pull together information from the systems you already use, help turn your knowledge of a process into a working model, and spot patterns across schedules, customer behaviour, supplier data and workloads that a human team is unlikely to see in time.

They cover how to start with one process rather than trying to model the entire business, how AI agents can monitor what "normal" looks like and flag early warning signs, and how a digital twin can help you test a change before it costs you time, money, or customer trust.

Find Rich: https://www.linkedin.com/in/richwelsh-technologist/ Join SMPTE: https://www.smpte.org/

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Timestamps: 00:56 What Is an AI Digital Twin? 02:44 Welcome Rich Welsh 05:33 Defining an AI Digital Twin: From 3D Scans to Industrial Process Models 08:32 How AI Digital Twins Apply to Small Businesses, Not Just Supply Chains 11:26 Why Small Businesses Need an AI Digital Twin 13:46 Building an MVP with an AI Digital Twin: Lessons From Robotics and Space 15:04 The Flip Side: Building an AI Digital Twin of Your Ideal Customer 17:11 Using an AI Digital Twin to Predict How Your Team and Customers Will React 22:08 Walmart's AI Digital Twin and Why External Factors Need Real AI to Track 24:37 The AI Digital Twin That Predicted a Formula One Car Failure Before It Happened 31:46 Why a Hybrid Local and Cloud AI Model Wins on Cost 37:34 Digital Twins Everywhere by 2030

Resources: https://www.ciodive.com/news/Walmart-supply-chain-ai-digital-twin/825119/ https://www.ceepla.com/en/insights/digital-twins-for-sme linkedin.com/pulse/digital-twins-budget-how-smes-can-compete-enterprise-varenas-mba-dtyvc https://iotdigitaltwinplm.com/agentic-digital-twins-ai-driven-industrial-analysis-2026/ https://www.celonis.com/blog/revolutionizing-workflows-with-process-digital-twins google.com/url?q=https://www.aidoos.com/blog/Digital-Twins-for-Small-and-Medium-Businesses-A-Practical-Guide-for-CIOs-and-Business-Owners/&sa=D&source=docs&ust=1788814501342313&usg=AOvVaw08EY_URPU8n3OqSGWsk1KT

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