Targeting AI

IBM, agentic AI and the future of enterprise tools

Targeting AI

Show Notes

As a legacy organization, IBM has long been a champion for open source, especially in the age of GenAI. In this episode of Targeting AI from Informa TechTarget, Bruno Aziza, vice president of data, AI and analytics at IBM, discusses how the vendor has had to rebrand and shift in the age of GenAI and agentic AI. Aziza shares insights on talent challenges, IBM's data strategy with Watson X, and the significance of customer-centric AI solutions. Featuring: Bruno Aziza, vice president of data, AI and analytics at IBM In today’s episode, we cover how:

The shift to agentic AI is crucial for modern enterprises.

Open source plays a vital role in AI development.

IBM focuses on enterprise AI, rather than consumer-facing solutions.

Talent scarcity is a significant challenge in AI innovation.

99% of enterprise data remains untouched by AI.

To learn more about AI, open source, agentic AI, check out SearchEnterpriseAI. To watch video clips from our podcast, subscribe to our YouTube channel, @EyeonTech. References:

IBM customers assess the performance of AI agents

IBM to buy open source data platform and AI vendor DataStax

IBM targets agentic AI orchestration

More from Targeting AI

Oct 20, 2026

From internal enablement and training to product features such as MCP and Smart Assist, work management vendor Smartsheet is using AI across its company. Marcus McKay Fleisch, the project management and work collaboration platform’s professional services enablement director, joins TechTarget’s Targeting AI podcast to discuss how his team is moving beyond basic adoption metrics to focus on workflow-level impact, security guardrails, and measurable business outcomes. He dives into how AI is changing daily work for Smartsheet users, why shadow AI shows up when internal tooling is missing, and how IT, product, security, and enablement must work together to make AI useful without introducing new risks. In this episode, we discuss:

Oct 14, 2026

On Targeting AI in the Moment (AIM), the weekly news podcast from TechTarget.com, this week’s co-hosts chat about the latest developments in the turbulent world of generative AI. AI news writer Esther Shittu and her editor, Shaun Sutner, report the news on the sites and offer more analysis, perspective and context on recent AI developments in this short-form news podcast series. Check out these new stories:

Oct 7, 2026

On Targeting AI in the Moment (AIM), the weekly news podcast from TechTarget, the three co-hosts chat about the latest developments in the turbulent world of generative AI. AI news writer and podcaster Esther Shittu, AI news and features writer Kinza Yasar and their editor, Shaun Sutner, report the news on the sites and offer more analysis, perspective and context on recent AI developments in the new podcast series. Check out these new stories on TechTarget.com:

Oct 6, 2026

Context is critical in AI, according to Celonis CEO and co-founder Alex Rinke. The enterprise software development vendor specializes in process mining and process intelligence. On this Targeting AI episode, Rinke argues that process intelligence needs context, particularly business context, so that AI agents can understand workflows, operate more effectively and deliver measurable ROI. In this episode, we discuss:

Sep 30, 2026

AI is abuzz with talk of self-regulation or some form of federal oversight; President Trump renaming AI as "superintelligence"; and open vs. closed AI amid the AI slowdown. On the debut episode of Targeting AI in the Moment (AIM), the new weekly news podcast from AI Business and TechTarget.com, the three co-hosts chat about the latest developments in the fast-churning world of generative AI. AI news writer and podcaster Esther Shittu, AI news and features writer Kinza Yasar and their editor, Shaun Sutner, report the news on the sites and offer more analysis, perspective and context in the new podcast series.

See all episodes →