E303 That Great Business Show - The Irish Startup Turning €85 Billion in Advertising Spend into Customer Rewards - Matthew Coffey, Leah Deasy

SQUID has raised €10 million, reached almost 4,000 reward locations and now wants to turn loyalty points into real spending power.

€85 billion is spent every year across the UK and Ireland trying to influence where consumers spend their money. Irish loyalty company SQUID has a rather disruptive suggestion: stop spending so much trying to buy people’s attention and put more of that money directly into their pockets.

ON Episode 303 of That Great Business Show with Conall Ó Móráin, SQUID CEO Matthew Coffey and Chief of Staff Leah Deasy, explain how the company grew from personally pitching independent coffee shops to operating across almost 4,000 locations. SQUID has raised €10 million over time, employs approximately 28 people and says more than 1% of the UK and Irish population now uses its platform.

We examine: Why SQUID believes rewards can outperform conventional advertising How three million rewards have already been claimed Why free coffee remains a surprisingly powerful business tool How the company makes money The payment partnerships that could unlock European expansion Its planned €10 million-plus Series A Whether Revolut, Stripe or another payments giant could eventually come knocking

HIRE IN A HEARTBEAT: Leah chooses Canva co-founder Melanie Perkins. Matthew chooses Stripe founders Patrick and John Collison.

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