10 Years in Property, Dubai Real Estate and Building Casa | Emily Henaghen | PCN PODCAST #33
Property Coaching Network PodcastShow Notes
Emily Henaghen has spent 10 years in property, from her first viewing-agent job in Scotland to running her own real estate brand in Dubai, and now back home building Casa Sales and Lettings. This episode covers the parts most people never talk about: what it actually takes to break into one of the most competitive property markets in the world, and why she chose to come home.
If you're thinking about a career in estate agency, curious what real estate in Dubai is actually like day to day, or trying to work out whether social media is worth the effort for your property business, this episode is full of first-hand, practical answers.
We go through Emily's path from a family sourcing business into Keller Williams, the move to Dubai in 2023, and the reality of cold calling in a market with no exclusivity and up to five other agents listing the same property. She's honest about the grind of the first year, the peaks and troughs of commission-only income, and the personal reasons that eventually brought her home.
We also get into the thing Emily's genuinely known for: her personal brand. From the first video she ever posted to building an audience across TikTok, Instagram and LinkedIn, she breaks down why social media has become her number one lead source, how she handles the negativity that comes with posting constantly, and why strategy behind a listing matters far more than just putting it on Rightmove.
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In this episode: • What real estate in Dubai is actually like, sales versus rentals • Why exclusivity barely exists in the Dubai property market • The reality of cold calling and building a client base from nothing • Why Emily came home after building a career in Dubai • How social media became her number one source of leads • Dealing with negative comments without letting them stop you • Why strategy, not just listing a property, is what sells it • Growing Casa Sales and Lettings and the plans to scale it • Advice for anyone wanting to break into estate agency or move abroad
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📲 Instagram: https://www.instagram.com/david_smart_property/ 📲 TikTok: https://tiktok.com/@davidsmartproperty 📲 LinkedIn: https://uk.linkedin.com/in/david-smart-
🏠 Emily Henaghen / Casa Sales and Lettings: Instagram: instagram.com/emilyhenaghenrealestate Casa: Casa Sales and Lettings
📩 Business: [email protected]
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