Show Notes
We revisit a panel talk from Transformation Conference in Stockholm back in August, where we talked to the minds behind Syre, the Swedish innovation startup that aims to create textile recycling on a global scale.
Syre has captured the attention of the fashion and sustainability communities with its ambition to create recyclable polyester on a massive scale. Emma and Erik provide a behind-the-scenes look at how this innovation is set to transform the industry.
We speak with Emma Stjernlöf, Chief Communications and People Officer at Syre Erik Lagerblad, Head of H&M Group Ventures.
In this conversation, we talk about: The origins of Syre’s recyclable polyester innovation. The concept of a “gigafactory” and its role in producing sustainable materials at scale. The importance of collaboration between fashion brands, material suppliers, and technology companies. H&M unique involvement and why they are betting so big on Syre
Host: Konrad Olsson, Editor-in-Chief, Scandinavian MIND
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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.
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