A look back on 2024, and a look forward to 2025! New Zealand Spirits, and what's happening.

In Part 2 of our conversation with international spirits expert Sara-Jane Robertson, we dive deeper into the future of flavour, cocktails, and the changing tastes of the next generation of drinkers. Drawing on her experience with global spirits companies including Diageo and International Beverage, Sara-Jane explores the flavour profiles gaining momentum around the world, how Gen Z is reshaping the drinks industry, and where New Zealand craft distillers have the greatest opportunity to stand out on the global stage. Along the way, we taste Thomson Whisky's Smoke Rings and a dram from Southward Distilling, discussing what makes these New Zealand whiskies unique. Whether you're a distiller, bartender, or whisky enthusiast, this episode is packed with practical insights into where the industry is heading. In this episode: Emerging flavour trends The future of cocktails What Gen Z really wants from drinks brands Where New Zealand fits on the global stage Tasting Thomson Smoke Rings Whisky Sampling Southward Whisky Opportunities for New Zealand craft distillers

In Part 1 of our conversation with international spirits expert Sara-Jane Robertson, we take a look at the trends shaping the global drinks industry and what they mean for independent distilleries. Having worked with global brands including Diageo and International Beverage, Sara-Jane shares insights into emerging consumer trends, from the rise of the Dirty Spritz to the growing importance of creating memorable experiences around your brand rather than relying on great spirits alone. Along the way, we also sample Sandymount Single Malt Whisky and the latest limited release gin from Curiosity Gin, discussing what makes these New Zealand spirits stand out. Whether you're a distiller, hospitality professional, or simply curious about where the drinks world is heading, this episode is packed with practical insights and plenty of great conversation. In this episode: Global drinks trends to watch Why the Dirty Spritz is taking off The shift from products to experiences Lessons for craft distillers Tasting Sandymount Single Malt Whisky First impressions of Curiosity's new limited release gin Part 2 drops next week, where we dive deeper into branding, innovation, and the future of craft spirits.

This week on Distil-Nation, we look at what’s happening in New Zealand whisky right now — and why the top end has suddenly jumped from $200 to $400. Is this the new normal, or are we pushing past what consumers are willing to pay?

This week on Distil-Nation, Tom, Cameron, and Ty dive into one of the most confusing parts of running a booze business in New Zealand - holiday trading laws.

Ever dreamed of finding a really good whisky under $100? Some say it’s impossible. Some say it’s closer than ever. In this episode, we break down the reality behind the $100 bottle: availability, quality, and whether the dream is alive—or slipping further away. Tune in and find out if your next bottle is worth the wait. distilnation.nz @distilnationnz on Insta & Facebook herrickcreek.co.nz ⁨@DiscoveringDrams⁩ ⁨@herrickcreek⁩