Show Notes
In this episode of Wolfie's World, I sit down with Emory, a close friend, trail running enthusiast and co-founder of Hyperlyte Liquid Performance. We discuss the evolution of trail running media, the importance of storytelling over breaking news, and the unique backgrounds of trail athletes. Emory emphasizes the need for balance in the sport, particularly as it becomes more internationalized, and the impact of brands on athlete narratives. We also explore the Golden Ticket series and the importance of creating a strong fan base through relatable stories and experiences. In this one we strive to pay respect to the trail media torch bearers - while also providing an honest response to what we're seeing emerge in 2026. Ultimately we bring it full circle back to the 95 and what it means to Emory. I had blast with Emory and look forward to future episodes together.
More from Wolfie’s World of Running
We've got a good one for the 95! Hans Troyer shares his rapid rise in trail running, the importance of mindset, team dynamics, and future race ambitions, offering insights for both elite and amateur runners. We talk: Rivalries in Trail Running Elite mentality for the everyday runner Setting individual goals Tony's Pizza and Walmart bread 2027 race goals Thank you Hans - we appreciate you coming on!
In this episode, we analyze and breakdown the controversy surrounding Singletrack. Focusing on Finn's attempt to prevent Mike McKnight's access to race TOR, their attempt to wipe away his 2026 results and right to continue earning a living from the sport. What are the broader implications for the sport's integrity and community values? The 95 is a diverse group with diverse opinions, morales, principles, world views and how/when to seek justice. We celebrate the fullness of the 95! We believe speaking about differences in good faith conversation is the way forward. Taking covert action and trying to weaponize your platform to destroy a man's livelihood and access to a sport void of any real regulations is not the response the 95 supports. It's not the culture or community trail runners embody. Let us know in the comments where you land and let's keep the conversation moving forward.
"The key to getting everything you want in life; is finding a way to make sure everyone else has everything they want " - Today's Guest. In this episode friend of the show, Billy Garner drops by and shares his journey from casual runner to marathoner, discusses the evolving culture of running, and explores the intersection of media, marketing, and community in the sport. Tune in for insights on race strategy, the rise of running as a lifestyle, and the future of running media.
Can trail running save a life? After Thomas shared his story I believe it can and does more than we'll ever know. Thomas is an incredible storyteller and has a raw-delicate manner while accounting his biography. Settle in for the full episode and I promise you'll have renewed faith and spirit for our sacred trail community. Thomas is currently on tour with the Growlers and preparing for the Grilled Dweez 1000 his first 100-miler. Thank you Thomas for your friendship!
In this episode, Nolan shares his inspiring journey from trauma and addiction to ultra running and personal transformation. Discover how running became a tool for healing, community, and discovering a new identity beyond his past. Nolan now lives an inspired life; thank you for hoping on with me an sharing your story with Wolfie's World. **Be Sure to Subscribe to Spotify and Visit wolfiesworld.run**