Targeting AI

Changing enterprises' misconceptions about AI

Targeting AI

Show Notes

Some think AI is just a trend and that we are on the verge of a bubble. That is not the case for Arun Subramaniyan, of Articul8. This enterprise AI vendor offers customers a platform for developing and deploying customized generative AI applications. In this Targeting AI podcast, Subramaniyan discusses some of the misconceptions enterprises have about implementing AI technology and the significance of measuring ROI. Featuring: Arun Subramaniyan, CEO and founder of Articul8 In this episode, we cover how:

AI is a necessity for solving complex problems, not just a trend. Enterprises struggle with data synthesis and knowledge discovery. Customer data remains secure within its environment. Open source is crucial for the evolution of AI technology Many enterprises misunderstand the complexities of AI implementation.

To learn more about generative AI, check out AI Business from Informa TechTarget, and please subscribe to our newsletter to keep up to date on the most important AI news. To watch video clips from our podcast, subscribe to our YouTube channel, @EyeonTech. References:

How business leaders are measuring generative AI's ROI AI regulation and the open source community Intel-Backed Generative AI Company Launches Aerospace Platform at Paris Air Show

More from Targeting AI

Oct 20, 2026

From internal enablement and training to product features such as MCP and Smart Assist, work management vendor Smartsheet is using AI across its company. Marcus McKay Fleisch, the project management and work collaboration platform’s professional services enablement director, joins TechTarget’s Targeting AI podcast to discuss how his team is moving beyond basic adoption metrics to focus on workflow-level impact, security guardrails, and measurable business outcomes. He dives into how AI is changing daily work for Smartsheet users, why shadow AI shows up when internal tooling is missing, and how IT, product, security, and enablement must work together to make AI useful without introducing new risks. In this episode, we discuss:

Oct 14, 2026

On Targeting AI in the Moment (AIM), the weekly news podcast from TechTarget.com, this week’s co-hosts chat about the latest developments in the turbulent world of generative AI. AI news writer Esther Shittu and her editor, Shaun Sutner, report the news on the sites and offer more analysis, perspective and context on recent AI developments in this short-form news podcast series. Check out these new stories:

Oct 7, 2026

On Targeting AI in the Moment (AIM), the weekly news podcast from TechTarget, the three co-hosts chat about the latest developments in the turbulent world of generative AI. AI news writer and podcaster Esther Shittu, AI news and features writer Kinza Yasar and their editor, Shaun Sutner, report the news on the sites and offer more analysis, perspective and context on recent AI developments in the new podcast series. Check out these new stories on TechTarget.com:

Oct 6, 2026

Context is critical in AI, according to Celonis CEO and co-founder Alex Rinke. The enterprise software development vendor specializes in process mining and process intelligence. On this Targeting AI episode, Rinke argues that process intelligence needs context, particularly business context, so that AI agents can understand workflows, operate more effectively and deliver measurable ROI. In this episode, we discuss:

Sep 30, 2026

AI is abuzz with talk of self-regulation or some form of federal oversight; President Trump renaming AI as "superintelligence"; and open vs. closed AI amid the AI slowdown. On the debut episode of Targeting AI in the Moment (AIM), the new weekly news podcast from AI Business and TechTarget.com, the three co-hosts chat about the latest developments in the fast-churning world of generative AI. AI news writer and podcaster Esther Shittu, AI news and features writer Kinza Yasar and their editor, Shaun Sutner, report the news on the sites and offer more analysis, perspective and context in the new podcast series.

See all episodes →