Show Notes
Have you ever heard of the 70-30 rule in coaching?
The idea is simple: Your prospect or client should do about 70% of the talking, while you do about 30%. Some experienced coaches recommend speaking even less.
In this episode, Justin explains why asking thoughtful questions can help you become a better coach and close more sales without feeling like you have to teach, pitch, or prove yourself throughout the conversation.
You’ll learn how to: • Take the pressure off yourself during sales calls • Lead conversations by asking better questions • Move beyond surface-level answers • Help prospects understand the real cost of staying stuck • Stay present and listen with greater attention • Use your audience’s own questions to create relevant content
Justin also shares several practical follow-up questions you can use to help prospects and clients think more deeply about where they are, what they want, and why solving the problem matters.
To get Justin’s free 10-Step Sales Process, visit: www.goodsalespdf.com
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In this episode, I walk through what I would do if I woke up tomorrow and Faith2Influence was gone — and my family was relying on me to rebuild a coaching business that actually produces income in month one.I share the early failures (one paying client in 2012, three in 2015) and what changed when Faith2Influence started in 2018: a $60,000 first-year goal that became more than $250,000 in revenue. Then I break down the three things I would focus on if I had that same urgency again.Day one: a simple business plan. A clear mission around a problem people will pay to solve, one or two high-value offers, and one path to present them.Day two: build prospect and referral-partner lists from the people you already know, and lean on existing trust.Day three: start conversations. Send messages, follow up, and get on sales calls quickly. Keep an hour each weekday for outreach, because that is where income is created.This one is for brand-new Christian coaches, and for anyone who has been hustling in the wrong places and wants to get back to what actually works.Chapters:00:00 Starting over from zero00:55 Lessons from failure and breakthrough01:53 Build a simple business plan02:51 Write a clear mission statement03:19 Create one or two high-value offers04:13 Establish a signature offer05:11 Choose one offer presentation strategy06:11 Build prospect and referral lists07:31 Use existing trust for early sales08:00 Start conversations through direct outreach08:56 Follow up consistently10:21 Prioritize income-producing work11:16 Begin sales calls quickly12:14 Return to the fundamentals