What Happens When You Bet on Yourself? The Mindset of a Champion with Chris McCormack

Welcome to the final episode of Season 10 of The Business of Endurance. This season has taken us from the boardroom to Kona, via high mountains and some of the most demanding races on the planet. We kicked off with Chris Brindley MBE, sharing leadership lessons, critical thinking frameworks and the link between elite sport and high-performing businesses, before hearing from Ironman legend Julie Moss as she relived the iconic “crawl” in Kona and what it taught her about worthiness, vulnerabili...

Today’s guest is someone whose story will stop you in your tracks. Chrissie Wellington OBE is more than just a four-time Ironman World Champion - she’s an icon of endurance, resilience, and reinvention. Undefeated across 13 Ironman races, Chrissie didn’t even turn professional until the age of 30, making her one of sport’s most extraordinary late bloomers. But her journey from international development in Nepal to redefining the limits of human endurance in Kona, is anything but ordinary. ...

We’re honoured to feature South African trail legend, Ryan “Hedgie” Sandes - a living testament to what a curious mind, unwavering discipline, and bold risk-taking can achieve. From lining up for his first marathon in Knysna with just three weeks of training, to winning the Gobi Ultra and becoming the first ever to conquer the Four Deserts, to his landmark Western States victory, Ryan has consistently redefined what’s possible in our sport. He’s faced setbacks, from glandular feve...

Today’s guest is Ruth Daniels, CEO of British Triathlon and Triathlon England - a leader who has stepped into the sport’s top job with a background that’s anything but typical. From a successful legal career to steering the global fashion brand Superdry, Ruth brings a rare mix of commercial acumen, fresh thinking, and values-led leadership into the world of endurance sport. In this conversation, Ruth shares what it was like to guide British Triathlon through the Paris Olympics - h...

Today’s guest is one of the most extraordinary endurance adventurers alive: Sean Conway. If you’ve ever questioned what the limits of human endurance might be, Sean has probably already gone there. From swimming the length of Britain, to cycling across Europe, to setting the record for the longest ever triathlon, he’s built a career on redefining what’s possible. Most recently, he completed Iron105 - an unimaginable feat of 105 consecutive Ironman triathlons. But this conversation...