Generalists Lose – Every Time | EP 146

You’ve tried the courses, the frameworks, the pep talks.

You’re smart. Your team’s capable. Your clients like you.

So why does growth still feel like pushing a boulder uphill?

Because “we do everything for everyone” quietly guts your margins and your mojo.

This week’s episode, I tell the truth most won’t: generalists get ground down on price while specialists get chosen for value.

I share how shifting one decision—owning your inch-wide, mile-deep niche—changes who calls you, what they pay, and how much respect you command.

You’ll hear how a client stopped chasing low-fee, high-hassle work, tightened positioning, and broke past 40% net margins while doubling revenue.

If you’re tired of being “the safe option” that gets shopped on price, this is your line in the sand.

PS: If you’re interested, here are 4 ways I can help you right now:

Grab a copy of my new book | Profitable Engineering Consultant | 9 strategies to grow with confidence, get your time back & consistently hit 30% plus net profit margins – Click Here

Subscribe to our podcast | Learn how to run a more profitable consultancy and grow successfully – no fluff, just actionable and practical advice from someone who grew a consultancy to $30M and exited successfully – Watch Here or Listen Here + make sure you subscribe!

3. Download our free Business Plan template | Map out your Business Plan & grow your consultancy with confidence – Click Here to download now

4. Book a 20-minute Business Audit Call | We’ll do a full review & audit of your business, uncover the #1 bottleneck that's holding you back right now & develop a 3-step action plan together for how you can get results faster. You'll leave this call with a clear and actionable plan for what to do next in your business – Book Here