
#138: Closing the gender wealth gap with fintech founders, Elisabeth Prager and Nitika Vyas
The Purse PodcastShow Notes
Elisabeth Prager began her career in life and pension and then moved into private banking. Subsequently she transitioned to a strategy consulting firm, and later freelanced for various philanthropic and multilateral agencies. Nitika Vyas began her career in investment banking, and then moved into a hedge fund, before becoming the COO of a broker. Alongside her career, her interest in psychology prompter her to pursue a counselling qualification. Together they have over 30 years experience in financial services and have seen first hand just how underserved women are when it comes to their personal finances. They co-founded Aila Money, a fintech startup on a mission to close the gender wealth gap. Aila helps women plan, learn and get ongoing guidance on their finances. The free solution leverages behavioural science, AI, and expert advice to empower women financially. We cover the following: 00:16 Meet Elizabeth Prager and Nitika Vyas 02:13 Identifying problems in financial services 05:37 The decision to start Aila Money 08:32 Challenges in financial services for women 12:09 Gender stereotypes in finance 17:05 The importance of women investing 20:24 Common money mistakes women make 23:48 The role of societal norms 25:09 Encouraging financial engagement 25:41 Aila Money's approach to financial fitness 26:37 Trends in women's financial behaviours 28:40 The rise of single women 29:25 The Great Wealth Transfer 30:20 Emotional decisions with inherited wealth 32:50 Building Aila Money 35:42 Personalised financial journeys 42:26 Fundraising and future plans 45:50 Challenges for female founders 55:26 Advice for women: how to lean into investing 59:05 Conclusion
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