SPECIAL GUEST!! #1 RANKED Email Marketer, CHASE DIMOND 🤖 The 15-Minute Newsletter Built by Two AIs | Ep. 583

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ If your LinkedIn numbers fell off a cliff this month and you started second-guessing every hook you’ve ever written, take a breath. Jay Schwedelson makes the case that something funky is going on with the reporting, not your content. He also points to free test money most marketers walk right past. It’s a quick, practical gut check with a little TV confessional on the side. ㅤ Best Moments: (00:30) Most marketers have no idea there’s roughly $500 in free ad dollars waiting on major platforms (01:37) The exact AI prompt that finds and claims free ad credits on any platform (02:45) LinkedIn impressions are down massively, and it’s not a you problem (03:29) Why Jay thinks the LinkedIn drop is a reporting glitch since engagement is holding strong (04:15) Instagram is rolling out 15-minute horizontal videos and could steal YouTube’s podcast crown (05:58) The romantic drama that has Jay hiding behind a pillow

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Check out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Your buyers are counting every dollar right now, and a plain percent-off discount isn’t pulling the weight it used to. Jay Schwedelson and Daniel Murray get into what actually earns a yes when budgets are tight, and they have zero patience for anyone promising guaranteed AI visibility for a fee. It’s quick, practical, and also includes a Harry Potter name game that goes very badly for one of them. ㅤ Best Moments: (03:29) Why framing your offer as “the cost of two lattes” can beat a straight 20% off (04:26) Pitching your product as a must-buy wishlist item, or a 2027 budget line for B2B (06:46) Why your pinned comment should keep changing long after the post goes live (08:59) An Ahrefs study on schema markup that pokes a hole in paid AI visibility promises (10:37) The incognito browser check to run before trusting anyone’s AI visibility results (12:31) A Masked Singer segment for Marketingland gets pitched, with Ken Jeong as the dream judge

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Download Wunderkind’s free report, The Battle for the BFCM Shopper, and connect with Daniela Cubillos on LinkedIn. ㅤ Holiday shoppers have gotten very good at gaming brands, and a lot of the classic Black Friday playbook is quietly paying for it. Jay Schwedelson digs into fresh Wunderkind data with Daniela Cubillos to find where holiday budgets are leaking and what gets someone to buy when another discount won’t. If your BFCM plan is basically bigger coupons and more retargeting, this one is worth your time. ㅤ Best Moments: (01:45) Retargeting eats the most budget, but a tiny 24-hour window leaves a leaky funnel (04:04) 40% of holiday shoppers abandon carts on purpose and wait for the discount email (05:03) Why time-boxed offers and staggered drops beat stacking another discount (06:20) One in five shoppers use fake email addresses to pose as first-time buyers (08:11) Gen X is leaning on AI for shopping research, yet very few checkouts happen there (10:25) Opening Black Friday in waves so each loyalty tier gets its own early access

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ MASSIVE thank you to our Sponsor, CallRail! CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down. Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about. If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered. Start a Free Trial Here: https://www.callrail.com/dothis ㅤ LinkedIn’s new Super Like gives paying members a reaction that might push a post further than any regular like, which raises a fair question about who really controls your reach. Jay Schwedelson sorts out what’s confirmed from what’s still rumor, then flags a couple of small platform changes that could quietly reshape how people engage with your content. After that, he takes a hard left into a three-hour documentary he says he could have watched for ten, plus a streaming chart that makes you wonder what everyone is doing with their free time. ㅤ Best Moments: (00:33) The Super Like is real, and premium users get a purple star to hand out (02:30) Pinned comments are back, and they let you steer the whole conversation (03:17) Instagram Edits now shows what’s trending with your specific audience (04:34) The five industries with the worst inbox placement, starting with business services (05:45) You Can See Everything, the three-hour Elizabeth Holmes documentary that somehow feels too short (07:15) The Big Bang Theory ended seven years ago and still pulled 950 million streaming minutes

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Check out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Google is cracking down on lazy AI content, but the AI tools themselves still love a cheesy listicle and ignore any page you haven’t touched in a year. Jay Schwedelson calls it the 1995 version of the internet, and Daniel Murray shares a retargeting text that actually got him to click. There’s also a Halloween rant about parents using babies as candy spokespeople, and a skincare mishap that had half of Instagram worried about Jay. ㅤ Best Moments: (02:43) Google’s latest update flags low-quality AI content, scraped posts, and spammy backlinks (03:38) Pages that haven’t been updated in a year are two times less likely to be cited by AI tools (05:35) Why listicles dominate AI citations, even though they feel like a throwback (06:04) Ahrefs tracked 1,900 pages and found adding schema did nothing for AI visibility (06:46) A retargeting text with a 2:00 PM deadline that really expired, and why that works (08:09) Retargeting is one of the most cost-effective channels if you treat it as its own program