Ep 202 | How to be a big deal in 2026: Strategic differences between the most popular growth efforts
Marketing #UnfilteredShow Notes
Six months ago (literally the week Sophia gave birth), she and her husband, Bradley, a Peloton instructor with a built-in community, launched a podcast that got thousands of downloads immediately. No warming up. No convincing. People just showed up. It was such a stark contrast to launching Marketing Unfiltered years earlier without an audience, and it crystallized something Sophia sees coaches mess up constantly: they spend a year perfecting their program while completely forgetting to grow ...
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This is Part 2 of a special two-part visibility series. Part 1 is over on Holly Marie Haynes' podcast, Crush the Rush, which is also linked below. That’s where Sophia shares her framework for becoming known through visibility, authority, and hosted experiences. In Part 2, Holly flips the script and shares the strategy that's quietly grown her business for the last six years, without relying on social media. We dive into why people are searching instead of scrolling, how AI is changing ...
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