Summary
Marketers are increasingly voicing concerns over ineffective ad spending, coining the term "bullspend" to describe campaigns that generate impressive metrics but fail to translate into tangible results. This frustration is highlighted in discussions about the importance of focusing on revenue rather than just reach, with LinkedIn being noted for delivering the highest return on ad spend among major networks.
Philosophical reflections on death and existence also emerge, drawing on the ideas of Dutch philosopher Baruch Spinoza. He contrasts two perspectives on death: one that views it tragically from an egoistic standpoint and another that sees it as a natural part of the universe's cycle. This broader perspective encourages individuals to appreciate their fleeting existence and find peace in the understanding of their insignificance in the grand scheme of the cosmos.
The conversation emphasizes the value of higher consciousness, which allows individuals to transcend their immediate fears and anxieties about mortality. Embracing melancholy as a natural part of life, the discussion suggests that recognizing the universal nature of sorrow can lead to a deeper appreciation for moments of joy and connection. Ultimately, this perspective fosters a sense of gratitude for life, even in the face of inevitable loss.
Show Notes
The philosopher Spinoza shows us that our minds possess an under-appreciated ability to adopt a broader perspective, from which our anxieties appear vanishingly small - and eminently manageable.Uploaded 30-09-20Enjoying our Youtube videos? Get full access to all our audio content, videos, and thousands of thought-provoking articles, conversation cards and more with The School of Life Subscription: https://t.ly/eTyMqBe more mindful, present and inspired. Get the best of The School of Life delivered straight to your inbox: https://t.ly/1qhsJFURTHER READINGYou can read more on this and other subjects here: https://bit.ly/2EIReVF“One of the most useful things about our minds is that they can in some moods allow us to step outside of ourselves – and consider our death from a wholly dispassionate perspective, as if it were someone else who would have to go through the event and as if we could understand it in the same way that a stranger four centuries from now might, in other words, as if it might not in the end be such a big deal at all, just an inevitable return to an atomic mulch from which our life was only ever a brief and unlikely spasm…”MORE SCHOOL OF LIFEWatch more films on SELF in our playlist: http://bit.ly/TSOLselfSOCIAL MEDIAFeel free to follow us at the links below:Facebook: https://www.facebook.com/theschooloflifelondon/ X: https://twitter.com/TheSchoolOfLife Instagram: https://www.instagram.com/theschooloflifelondon/ CREDITSProduced in collaboration with:Natalia Ramoshttp://www.nataliarama.com/ Title animation produced in collaboration withVale Productionshttps://www.valeproductions.co.uk/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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We’re unlucky enough if we meet with people who want to do us wrong, show us contempt and take advantage of us. But this is as nothing next to the monumental bad luck of encountering people who do all this to us while also being extremely skilled at pretending that they aren’t.
Friedrich Nietzsche had a particular fondness for a concept called (in Latin) 'amor fati', a Stoic acceptance of one's fate and a commitment to embrace reality, in all its beauty and pain.Uploaded 11-01-18Enjoying our Youtube videos? Get full access to all our audio content, videos, and thousands of thought-provoking articles, conversation cards and more with The School of Life Subscription: https://t.ly/9vmq3Be more mindful, present and inspired. Get the best of The School of Life delivered straight to your inbox: https://t.ly/5ZNrDFURTHER READING“One of the strangest yet most intriguing aspects of Friedrich Nietzsche’s ideas is his repeated enthusiasm for a concept that he called amor fati (translated from Latin as ‘a love of one’s fate’, or as we might put it, a resolute, enthusiastic acceptance of everything that has happened in one’s life). The person of amor fati doesn’t seek to erase anything of their past, but rather accepts what has occurred, the good and the bad, the mistaken and the wise, with strength and an all-embracing gratitude that borders on a kind of enthusiastic affection…”You can read more on this and other subjects here: https://goo.gl/cDu7stMORE SCHOOL OF LIFEWatch more films on CURRICULUM in our playlist: http://bit.ly/2bVcNyySOCIAL MEDIAFeel free to follow us at the links below:Facebook: https://www.facebook.com/theschooloflifelondon/ X: https://twitter.com/TheSchoolOfLife Instagram: https://www.instagram.com/theschooloflifelondon/ CREDITSProduced in collaboration with: Mike Boothhttps://www.youtube.com/somegreybloke #TheSchoolOfLife Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Eastern philosophy is a great deal more popular than its Western counterpart. That’s not because Western philosophy has nothing valuable to teach us - but because of the dispiriting, abstract way it has to date been presented to us by Western educational elites.
We often think of being a success in status and financial terms. But being a success just means doing anything well, and there are so many ways to be successful, once we break away from the status ideals of our societies.
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