Show Notes
Everyone is calling everything a community right now. Marika Frumes has spent six years building the real thing, and she knows the difference.
Alexis sits down with Marika, founder of Mysha, the morning after the two co-hosted a dinner in Austin. Marika shares how a WhatsApp group of 18 expecting moms in January 2020 became a lifeline during the pandemic and grew into Mysha. She also opens up, for the first time on a podcast, about immigrating from the former Soviet Union at seven with $400. She talks about the childhood experiences that shaped why she builds spaces where everyone feels safe.
In this episode:
How Mysha started with one Facebook post and a WhatsApp group
Marika's immigration story and the promise she made to herself in middle school
The difference between a community and a group, and why it matters for brands
How to create safety in a room before asking anyone to be vulnerable
Why community should grow slowly, and what it takes to build a culture of value
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