Artist to Artist

#37 Why Foundation Is So Hard to Get Right (And How to Finally Nail It)

Artist to Artist

Show Notes

If foundation still feels like the hardest part of your application, this episode is for you.

In this one, I’m breaking down why it’s so tough to master, especially if you’re newer to the industry, and why a lot of what you’ve learned might be holding you back.

I’m covering:

The biggest mistakes I see with foundation

Why “dimensional skin” matters if you actually want to get booked

What social media isn’t teaching you

What to practice (and what to stop doing immediately)

How better foundation applications helped build my career—and why it can do the same for you

I’m also sharing some real advice on swatching, shade matching, lighting, and how to think through your foundation choices instead of just following steps.

🎓 If you’re still second-guessing your foundation application, check out my new course:

Foundation Fundamentals: Mastering Placement, Blending & Dimension

I show you exactly how I create clean, intentional base work that holds up on camera and in real life.

Check out the course HERE

💇‍♀️ And if you do hair or want to level up your styling skills, don’t miss this:

My friend Ashley Readings is teaching an Updo Masterclass on April 27th in Toronto.

Get Your Tickets HERE

More from Artist to Artist

Dec 16, 2025

This is the final episode of the Artist to Artist podcast. After 60 episodes, I'm putting the podcast on hiatus to focus my mentorship energy inside the membership, where I can go deeper with artists building sustainable careers.

Dec 2, 2025

Before you set any goals for 2026, you need to assess where you actually are right now. Most makeup artists skip this step and wonder why nothing changes year after year.

Nov 18, 2025

If you're waiting until January to start planning your next year, you're already behind.

Nov 4, 2025

If you've been sending DMs to photographers and vendors and getting nothing back, this episode is going to change how you think about networking forever.

Oct 21, 2025

Speed is a non-negotiable in this industry, but it doesn't mean sacrificing quality or cutting corners on hygiene. In this episode, I break down the myths self-taught and new makeup artists believe about working fast, share the moment I realized speed was actually a skill, and walk through the systems that let you work efficiently without ever putting client safety at risk.

See all episodes →