Show Notes
In today's episode, I chat with the hugely talented Abi Moore, a photographer and visibility coach who specialises in helping quietly ambitious, camera-shy businesswomen elevate their marketing.
Abi shares her fascinating career transition from corporate PR to becoming a successful entrepreneur and mother. She opens up about how starting a family sparked her pivot to photography, drawing on skills from her media degree to create a career that offered both creative fulfillment and the flexibility she needed as a new mum.
What began as family and baby photography naturally evolved into business & brand photography. Abi discovered that her business clients needed more than just beautiful images—they needed guidance on how to use those images effectively for visibility and marketing. This realisation led to her current and expanded mission of helping women step into the spotlight of their own businesses.
I was particularly struck by Abi's honest admission about starting her own business as a 'faceless' enterprise, only to realise she needed to practice what she was preaching. Her journey from hiding behind her camera to becoming the face of her brand is both relatable and inspiring, and the positive impact this shift had on her business speaks volumes.
We explore so much including how Abi now guides her clients through the same confidence journey she experienced herself, encouraging them to step just beyond their comfort zone in many areas indeed. She shares her philosophy that "done is better than perfect" when it comes to social content, and discusses the cultural barriers that have historically discouraged women from putting themselves forward.
Abi offers practical wisdom about the balance between helping clients look their best while acknowledging that what matters most is how confident they feel in front of the camera. Do listen to the end where Abi shares her three essential tips for creating authentic, engaging content that resonates with audiences.
So whether you're struggling with visibility in your own business, feeling camera-shy, or simply looking to embrace a more confident version of yourself online, Abi's compassionate approach and practical strategies provide a clear path forward.
Enjoy the show!
Connect with Abi: www.abimoore.co.uk www.instagram.com/abimooreuk Free visibility guide: https://tinyurl.com/visibility-means-more-clients Insta videos referred to in our chat: https://www.instagram.com/p/DL68jtlo0X4/ https://www.instagram.com/p/DJkKwzZIVxy/ (Abi agreed to me sharing this one despite the typo in the on-screen text - exactly what we talked about in our chat!)
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