How Ethnographic Research is Shaping the Future of Insight in Business and Technology

Drawing from our recent collaborative publication titled Ethnographic reporting meets engaged journalism and offers untapped resources in Facts and Frictions, Adam Gamwell and Emily Kennedy explore how journalism and anthropology have each undergone periods of reckoning—grappling with questions of representation, power, and the need to reimagine their relationships with the communities they study or report on. We'll reflect on surprising parallels in the histories of both fields, the resurgence of ethnographic methods in journalism, and the practical value of deep, community-driven research for newsrooms navigating turbulent social and technological change.

What if studying at UC Berkeley’s International House is more than just an experience—it’s a transformation? In this episode of This Anthro Life, host Adam Gamwell is joined by international students and experts to explore the deep cultural, social, and intellectual exchanges that happen inside the iconic I-House.

Are you curious about the incredible versatility of an anthropology degree? In this episode of This Anthro Life, host Adam Gamwell breaks down the many paths available to anthropologists beyond studying ancient cultures. From tech and healthcare to nonprofits, business, and even solving crimes, Adam explores how anthropology equips professionals to tackle real-world challenges. Discover how anthropologists use their unique skills to bridge cultural gaps, analyze human behavior, and create impactful solutions across industries. Whether you're considering a career in anthropology or simply intrigued by its applications in today's world, this episode will inspire you to see the value of understanding human connections in new ways. Tune in for a thought-provoking conversation about culture, careers, and the power of anthropology!

What if the future isn’t something we predict, but something we design? In this episode of This Anthro Life, host Adam Gamwell is joined by Carissa Carter and Scott Doorley to dive into the hidden forces shaping our world—from speculative fiction to emerging technologies and the ripple effects of design. They explore mammoth de-extinction, AI, and the unintended consequences of innovation, challenging us to rethink how we approach progress. How do the stories we tell influence what’s possible? What happens when corporations take on responsibilities once held by governments? And can we really predict the impact of new technology before it’s too late? This conversation is a must-listen for anyone curious about the future of design, technology, and society. Whether you’re a designer, thinker, or just fascinated by what’s next, this episode will change how you see the world—and your role in shaping it.

What if true healing and self-discovery required breaking the boundaries between science and spirituality? In this episode of This Anthro Life, host Adam Gamwell sits down with Austin Mao, a serial entrepreneur turned spiritual leader, to explore the transformative power of psychedelics, trauma healing, and personal enlightenment. Austin shares his profound journey—from tech entrepreneurship to founding Ceremonia, a modern sanctuary that blends ancient shamanic practices with cutting-edge neuroscience. Through experiences with ayahuasca and psilocybin, he uncovers how psychedelics can unlock repressed memories, heal trauma, and help individuals reconnect with their authentic selves. This conversation dives deep into the intersection of therapy, plant medicine, and human potential, revealing how psychedelics are being used by CEOs, veterans, and seekers alike to reshape their minds and lives. If you’re ready to challenge what you know about healing and consciousness, this episode is for you.