Show Notes
As brands face an explosion of content across global channels, AI is being used not just to generate the content, but to solve the increasingly difficult challenges of organization, findability, and workflow acceleration. In this episode of Conversations with MarTech, Erica Gunn, CMO at Canto, discusses the evolving landscape of digital asset management (DAM) and the significant impact of artificial intelligence on marketing operations. Among the topics we cover: Managing the proliferation ...
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Is the CMO role truly dying, or are modern marketers just setting themselves up for failure? In this episode of Conversations with MarTech, host Mike Pastore sits down with Kyle Lacy, CMO at Docebo, to break down the real reasons major brands are eliminating executive marketing positions. Kyle exposes the biggest traps holding modern marketers back — from over-indexing on pipeline numbers to letting AI replace human connection — and outlines what it actually takes to build a brand that ...
Are the days of classic marketing automation officially over? In this episode of Conversations with MarTech, we dive deep into the massive paradigm shift happening across the marketing industry as basic, rule-based automation gives way to truly autonomous marketing. We explore why a superficial "thin layer" of AI is no longer enough for modern marketers and look at how the next generation of tools must leverage deep customer context to remain relevant. If you've ever wondered whether AI...
In this episode of Conversations with MarTech, we’re joined by Mehul Nagrani, CEO of Integrate, to break down the complexities of modern B2B marketing, the reality of attribution, and where demand generation is heading over the next five years. Mehul shares his perspective on why B2B marketing will always be a mix of art and science, how humans naturally complicate technology and measurement, and why Integrate recently acquired multi-touch attraibution platform CaliberMind. He also to...
The way consumers search for products is fundamentally changing. Instead of the traditional, rigid six-word queries used on standard search engines, shoppers are now inputting detailed, 24-word "rambling" questions packed with context and use cases. In this episode of Conversations with MarTech, we sit down with Lucas Tieleman, co-founder of Opiversal, to explore the profound impact of AI search engines and large language models (LLMs) on online shopping. This conversation dives deep i...
The customer data platform (CDP) market has completely reinvented itself over the past 18 months, evolving rapidly in response to a landscape filled with fractured data silos and failed implementations. Historically, many organizations were left scarred by traditional CDP rollouts — enduring multi-million dollar, multi-year projects that focused too heavily on features rather than actual customer outcomes. Today, the integration of AI is reshaping how businesses manage customer experience...