Show Notes
Send us Fan Mail If you’re advertising on broadcast radio, first off, good call. The phone’s ringing, business is growing… but you’re still wondering: How do I measure attribution more effectively? Here’s the truth: There are plenty of tools that help track inbound leads. But your most powerful dashboard? It’s your customers. And accessing that dashboard doesn’t require complex tech or expensive software. It takes thoughtful conversations, right at the moment your customer reaches out. Now, m...
More from The Truth About Radio podcast with Dave Sturgeon
Send us Fan Mail Support the show LinkedIn
Send us Fan Mail Support the show LinkedIn
Send us Fan Mail Every other modern medium watches you back. Digital knows: What you clickedHow long you hoveredWhat you almost boughtWhat you searched at 2:14 a.m. Radio knows… nothing about you! And that’s the point. Radio doesn’t individualize. It doesn’t optimize mid-sentence. It doesn’t chase you around the internet like a needy ex. It simply speaks — confidently, consistently, to everyone at once. That absence of a feedback loop creat...
Send us Fan Mail Support the show LinkedIn