AI Breakdown

Your Human Advantage in an AI World

AI Breakdown

Show Notes

๐’๐œ๐ซ๐จ๐ฅ๐ฅ ๐ฒ๐จ๐ฎ๐ซ ๐Ÿ๐ž๐ž๐ ๐Ÿ๐จ๐ซ ๐ฌ๐ข๐ฑ๐ญ๐ฒ ๐ฌ๐ž๐œ๐จ๐ง๐๐ฌ ๐š๐ง๐ ๐ก๐ž๐ซ๐ž ๐ข๐ฌ ๐š ๐ช๐ฎ๐ž๐ฌ๐ญ๐ข๐จ๐ง ๐ฒ๐จ๐ฎ ๐ ๐ž๐ง๐ฎ๐ข๐ง๐ž๐ฅ๐ฒ ๐œ๐š๐ง๐ง๐จ๐ญ ๐š๐ง๐ฌ๐ฐ๐ž๐ซ ๐š๐ง๐ฒ๐ฆ๐จ๐ซ๐ž. ๐‡๐จ๐ฐ ๐ฆ๐ฎ๐œ๐ก ๐จ๐Ÿ ๐ฐ๐ก๐š๐ญ ๐ฒ๐จ๐ฎ ๐ฃ๐ฎ๐ฌ๐ญ ๐ฌ๐š๐ฐ ๐ฐ๐š๐ฌ ๐ฆ๐š๐๐ž ๐›๐ฒ ๐š ๐ซ๐ž๐š๐ฅ ๐ฉ๐ž๐ซ๐ฌ๐จ๐ง? ๐Ÿ˜ณ For anyone whose living depends on being trusted, that is either a crisis or the biggest opportunity in a decade. This week on the ๐’๐Œ๐ ๐€๐ˆ ๐๐จ๐๐œ๐š๐ฌ๐ญ, Kree and Varun sit down in studio with ๐Œ๐ž๐ซ๐ฏ๐ฒ๐ง ๐๐š๐ข๐๐จ๐จ, founder of Vibe-z. Mervyn spent a decade in marketing before bootstrapping a creator platform through the pandemic, losing over a hundred thousand dollars to bad developers, moving his family from South Africa to Canada, and cashing out his savings to go all in on one idea: keep the human real. The numbers behind the conversation: ๐Ÿ“Š ๐Ÿ“Š Synthetic AI influencer profiles surged ๐Ÿ—๐Ÿ% in a year, and an estimated $๐Ÿ’.๐Ÿ–๐ was lost to influencer fraud.

๐Ÿ“Š Even as fakes flood in, ๐Ÿ•๐Ÿ–% of marketers say authenticity is the single most important thing when they pick a creator.

๐Ÿ“Š Views are rented: ๐Ÿ“๐Ÿ•% of full time creators earn below a living wage from platform payouts, which are only about a quarter of their income. Mervyn's throughline: as AI makes fake easy and everywhere, real becomes rare and valuable. Provable humanity is no longer a soft value, it is a business asset. And the audience you own, an email list, a community, a direct line, is the one no algorithm can take away overnight. What this means for you: in a feed full of fakes, the real face, the real voice, the real story behind your brand is the one thing a bot cannot copy. Lead with it, capture the relationships you can keep, and use AI to amplify the human rather than replace it. ๐ŸŽ™๏ธ Stream on: โ–ถ๏ธ Youtube: https://www.youtube.com/@SMBAIHUB โ–ถ๏ธ Amazon Music: https://music.amazon.in/podcasts/b93fd52f-bc53-4ee9-98d7-3b9e10ea0e6f/ai-breakdown โ–ถ๏ธ Apple Podcast: https://podcasts.apple.com/in/podcast/ai-breakdown/id6799578599 โ–ถ๏ธ Web: smbaimagazine.com โ–ถ๏ธ Web: smbaipodcast.com Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation. This is an Independent commentary. Third-party excerpts are credited on screen or in the show notes. Some voices in this program are AI-generated.

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