Summary
Marketers are increasingly frustrated with ad campaigns that generate impressive metrics but fail to convert into actual revenue, a phenomenon referred to as "bullspend." This term highlights the disconnect between vanity metrics, such as impressions, and meaningful results. The discussion emphasizes the need for marketers to focus on revenue generation rather than just reach, with LinkedIn being cited as a platform that delivers a high return on ad spend.
The conversation shifts to the complexities of theoretical physics, particularly the quest for a quantum theory of gravity. Despite over a century of effort since Einstein's general theory of relativity and the development of quantum mechanics, reconciling these two frameworks remains elusive. The hosts explore the idea of quantizing gravity, akin to how electromagnetism was quantized, and introduce the concept of the graviton, a hypothetical particle that would confirm gravity's quantum nature.
Freeman Dyson's insights are referenced, particularly his thoughts on the challenges of detecting a graviton. The discussion outlines the difficulties in measuring gravitational interactions without falling into paradoxes, such as the potential formation of black holes when attempting to observe quantum gravitational effects. While direct detection of gravitons poses significant challenges, alternative methods, such as observing quantum entanglement through gravitational interactions, are suggested as possible avenues for future research. The episode concludes with a reflection on the ongoing pursuit of understanding quantum gravity, despite the hurdles posed by nature itself.
Show Notes
Take the PBS Annual Fan Survey: https://to.pbs.org/pbssurvey2023d
PBS Member Stations rely on viewers like you. To support your local station, go to:http://to.pbs.org/DonateSPACE
Sign Up on Patreon to get access to the Space Time Discord! https://www.patreon.com/pbsspacetime
The holy grail of theoretical physics is to come up with a quantum theory of gravity. But after a century of trying we really have no idea how close we are, or it it's even possible. But we shouldn't feel bad because it turns out that the universe is doing everything it its power to make this as difficult as possible. Or it's telling us that it isn't. Should we take the hint?
Check out the Space Time Merch Store https://www.pbsspacetime.com/shop
Sign up for the mailing list to get episode notifications and hear special announcements! https://mailchi.mp/1a6eb8f2717d/spacetime
Search the Entire Space Time Library Here: https://search.pbsspacetime.com/
Hosted by Matt O'Dowd Written by Christopher Pollack & Matt O'Dowd Post Production by Leonardo Scholzer, Yago Ballarini & Stephanie Faria Directed by Andrew Kornhaber Associate Producer: Bahar Gholipour Executive Producers: Eric Brown & Andrew Kornhaber Executive in Charge for PBS: Maribel Lopez Director of Programming for PBS: Gabrielle Ewing Assistant Director of Programming for PBS: John Campbell
Spacetime is produced by Kornhaber Brown for PBS Digital Studios. This program is produced by Kornhaber Brown, which is solely responsible for its content. © 2023 PBS. All rights reserved.
End Credits Music by J.R.S. Schattenberg: https://www.youtube.com/user/MultiDroideka
Space Time Was Made Possible In Part By:
Big Bang Sponsors Bryce Fort Peter Barrett David Neumann Sean Maddox Alexander Tamas Morgan Hough Juan Benet Vinnie Falco Fabrice Eap Mark Rosenthal
Quasar Glenn Sugden Alex Kern Ethan Cohen Stephen Wilcox Mark Heising
Hypernova Stephen Spidle Chris Webb David Giltinan Ivari Tölp NullBlox.ZachryWilsn Kenneth See Gregory Forfa Bradley Voorhees Scott Gorlick Paul Stehr-Green Ben Delo Scott Gray Антон Кочков Robert Ilardi John R. Slavik Donal Botkin Edmund Fokschaner chuck zegar Jordan Young Daniel Muzquiz
Gamma Ray Burst Anthony Leon Billy Holland Leonardo Schulthais Senna Lori Ferris James Sadler Dennis Van Hoof Koen Wilde Nicolas Katsantonis Piotr Sarnicki Massimiliano Pala Thomas Nielson Joe Pavlovic Justin Lloyd Chuck Lukaszewski Cole B Combs Andrea Galvagni Jerry Thomas Nikhil Sharma Ryan Moser John Anderson Scott Hannum Bradley Ulis Craig Falls Kane Holbrook Ross Story teng guo Mason Dillon Harsh Khandhadia Susan Albee Matt Quinn Michael Lev Terje Vold James Trimmier Jeremy Soller Paul Wood Joe Moreira Kent Durham Jim Bartosh Ramon Nogueira The Mad Mechanic John H. Austin, Jr. Faraz Khan Almog Cohen Daniel Jennings Russ Creech Jeremy Reed David Johnston Michael Barton Isaac Suttell Oliver Flanagan Bleys Goodson Mark Delagasse Mark Daniel Cohen Shane Calimlim Tybie Fitzhugh Eric Kiebler Craig Stonaha Frederic Simon Tonyface John Robinson Jim Hudson David Barnholdt John Funai Bradley Jenkins Vlad Shipulin Cody Brumfield Thomas Dougherty King Zeckendorff Dan Warren Joseph Salomone Patrick Sutton Learn more about your ad choices. Visit megaphone.fm/adchoices
More from PBS Space Time
Viewers like you help make PBS (Thank you 😃) . Support your local PBS Member Station here: https://to.pbs.org/DonateSPACEUploaded 17-01-18Learn about Horizon radiation and why it's essential for us to understand as we continue our journey towards the Unruh Effect and Hawking Radiation.You can further support us on Patreon at https://www.patreon.com/pbsspacetimeGet your own Space Time tshirt at http://bit.ly/1QlzoBiTweet at us! @pbsspacetimeFacebook: facebook.com/pbsspacetimeEmail us! pbsspacetime [at] gmail [dot] comComment on Reddit: http://www.reddit.com/r/pbsspacetimeHelp translate our videos!https://www.youtube.com/timedtext_cs_panel?tab=2&c=UC7_gcs09iThXybpVgjHZ_7gPrevious Episode:What Do Stars Sound Like?https://www.youtube.com/watch?v=TbWyuJYybMASource material for our Sounds of Stars episode: MPL3D Solar System - Star Sounds"https://www.youtube.com/watch?v=0ogyKgV4KN4Both theories of relativity, special and general, tell us that many things are observer dependent. Different observers might disagree about the speeds, lengths, or times, but the laws of physics should be the same for everyone. And for two observers with very different, but constant speeds - inertial observers - the vacuum itself should appear the same. Hosted by Matt O'DowdWritten by Graeme Gossel and Matt O'DowdProduced by Rusty WardGraphics by Kurt RossAssistant Editing and Sound Design by Mike Petrow and Meah Denee Barrington Made by Kornhaber Brown (www.kornhaberbrown.com)Special thanks to our Patreon Big Bang, Quasar and Hypernova Supporters: Big BangCoolAsCatsDavid NicklasWilliam James SidisFaisal SaudAnton LifshitsQuasarTambe BarsbayMayank M. MehrotaMars YenturMark RosenthalDean FuquaY2Justin LloydTambe BarsbayHypernovaEdmund FokschanerMax LevineMatthew O’ConnorEugene LawsonMartha HuntJoseph SalomoneChuck ZegarJordan YoungRatfeastJohn HofmannThanks to our Patreon Gamma Ray Burst Supporters: Brandon CookMechanically CrypticDenys IvanovNick VirtueAlexey EromenkoNicholas RoseScott GossettMark DykstraChris HicksMark VasilePatrick MurraySultan AlkhulaifiAlex SetoMichal-Peanut KarmiErik SteinDaniel LyonsKevin WarneJJ BagnellJ RejcAmy JieAvi GoldfingerJohn PettitShannan CatalanoFlorian StiglmayrBenoit Pagé-GuitardNathan LenizJessica FraleyLoro LukicBrandon LabonteDavid CraneGreg Weiss Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
PBS Member Stations rely on viewers like you. To support your local station, go to:http://to.pbs.org/DonateSPACEUploaded 15-06-22Sign Up on Patreon to get access to the Space Time Discord!https://www.patreon.com/pbsspacetimeBlack holes are very real, but are also a theoretical nightmare. It turns out that in order to make sense of their paradoxical nature, every black hole has to be thought of as a multitude of imaginary black holes, all connected by wormholes. And you thought the universe couldn’t get any weirder.Check out the Space Time Merch Storehttps://www.pbsspacetime.com/shopSign up for the mailing list to get episode notifications and hear special announcements!https://mailchi.mp/1a6eb8f2717d/spacetimeSearch the Entire Space Time Library Here: https://search.pbsspacetime.com/Prior Episodes Mentioned In this Video:Black Hole Information Paradox - https://youtu.be/9XkHBmE-N34How Quantum Entanglement Creates Entropy - https://youtu.be/vgYQglmYU-8Holographic Principle - https://youtu.be/klpDHn8viX8Feynman’s Infinite Paths - https://youtu.be/vSFRN-ymfgEHosted by Matt O'DowdWritten by Euan McLean and Matt O'Dowd Post Production by Leonardo Scholzer, Yago Ballarini, Pedro Osinski, Adriano Leal and Stephanie FariaGFX Visualizations: Ajay ManuelDirected by Andrew KornhaberAssociate Producer: Bahar GholipourExecutive Producers: Eric Brown and Andrew KornhaberExecutives in Charge (PBS): Adam Dylewski, Maribel Lopez Director of Programming (PBS): Gabrielle Ewing Spacetime is produced by Kornhaber Brown for PBS Digital Studios.This program is produced by Kornhaber Brown, which is solely responsible for its content.© 2022 PBS. All rights reserved.End Credits Music by J.R.S. Schattenberg: https://www.youtube.com/user/MultiDroidekaSpecial Thanks to Our Patreon SupportersBig BangAdam HillierBryce FortPeter BarrettDavid NeumannCharlieLeo KoguanAhmad JodehAlexander TamasMorgan HoughAmyJuan BenetVinnie FalcoFabrice EapMark RosenthalDavid Nicklas QuasarAlex KernEthan CohenStephen WilcoxChristina OegrenMark HeisingHank S Hypernovawilliam bryanGregory ForfaKirk HonourMark EvansdrollereJoe MoreiraMarc ArmstrongScott GorlickPaul Stehr-GreenRussell PopeBen DeloScott GrayАнтон КочковJohn R. SlavikMathewDonal BotkinJohn PollockEdmund FokschanerJoseph Salomonechuck zegarJordan YoungDaniel Muzquiz Gamma Ray BurstHarsh KhandhadiaThomas TarlerSean McCaulCarsten QuinlanSusan AlbeeFrank WalkerMatt QWhizBangeryAvi YashchinMHL SHSKory KirkTerje VoldAnatoliy NagornyycomboyBrett BakerJonathan ConerlyAndre StechertRoss BohnerPaul WoodKent Durhamjim bartoshNubbleScott R CalkinsThe Mad MechanicEllis HallJohn H. Austin, Jr.Diana SBen CampbellFaraz KhanAlmog CohenAlex EdwardsÁdám KettingerMD3Endre PechDaniel JenningsCameron SampsonGeoffrey ClarionDarren DuncanRuss CreechJeremy ReedEric WebsterDavid JohnstonWeb BrowserMichael BartonChristopher BarronMr TAndrew MannIsaac SuttellDevon RosenthalOliver FlanaganBleys GoodsonRobert WalterBruce BSimon OliphantMirik GogriMark DelagasseMark Daniel CohenNickolas Andrew FreemanShane CalimlimTybie FitzhughRobert IlardiEric KieblerCraig StonahaMartin SkansThe Art of SinGraydon GossFrederic SimonTonyfaceJohn RobinsonA GDavid NealjustahatJohn FunaiTristanBradley JenkinsKyle HoferDaniel StříbrnýLuaanCodyThomas DoughertyKing ZeckendorffScott GossettDan WarrenPatrick SuttonJohn GriffithDaniel LyonsDFaulkKevin Warne Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
PBS Member Stations rely on viewers like you. To support your local station, go to: http://to.pbs.org/DonateSPACEUploaded 12-01-22Take the Space Time Fan Survey Here: https://forms.gle/wS4bj9o3rvyhfKzUA*****Sign Up on Patreon to get access to the Space Time Discord!https://www.patreon.com/pbsspacetimeIf you used every particle in the observable universe to do a full quantum simulation, how big would that simulation be? At best a large molecule. That’s how insanely information dense the quantum wavefunction really is. And yet we routinely simulate systems with thousands, even millions of particles. How? By cheating. Using the ultimate compression algorithm: Density Functional Theory (DFT). Let’s learn how to cheat the universe.Check out the Space Time Merch Storehttps://www.pbsspacetime.com/shopSign up for the mailing list to get episode notifications and hear special announcements!https://mailchi.mp/1a6eb8f2717d/spacetimeHosted by Matt O'DowdWritten by Graeme Gossel and Matt O'Dowd Post Production by Leonardo Scholzer, Yago Ballarini, Pedro Osinski, Adriano Leal and Stephanie FariaGFX Visualizations: Ajay ManuelDirected by Andrew KornhaberAssistant Producer: Setare GholipourExecutive Producers: Eric Brown and Andrew KornhaberExecutives in Charge (PBS): Adam Dylewski, Maribel Lopez Director of Programming (PBS): Gabrielle Ewing Spacetime is produced by Kornhaber Brown for PBS Digital Studios.This program is produced by Kornhaber Brown, which is solely responsible for its content.© 2021 PBS. All rights reserved.End Credits Music by J.R.S. Schattenberg: https://www.youtube.com/user/MultiDroidekaSpecial Thanks to Our Patreon SupportersBig Bang SupportersDavid TaicletBen DimockDaniel AlexiucNenado763Pravin MansukhaniPeter BarrettNils AndersonDavid NeumannCharlieLeo KoguanSandy WuMatthew MillerAhmad JodehAlexander TamasMorgan HoughJuan BenetVinnie FalcoFabrice EapMark RosenthalDavid NicklasHenry Van StynQuasar SupportersAlex KinseyOnlineBookClub.orgAlex KernEthan CohenStephen WilcoxYogi BChristina OegrenMark HeisingHank SHypernova Supporterswilliam bryandrollereJoe MoreiraMarc ArmstrongScott GorlickNick BerardPaul Stehr-GreenAlexander PriceAdam WaltersRussell PopeBen DeloNicholas NewlinScott GrayАнтон КочковJohn R. SlavikMathewDonal BotkinJohn PollockEdmund FokschanerJoseph Salomonechuck zegarJordan Youngm0nkDaniel MuzquizGamma Ray Burst SupporterAvi YashchinMichael H Lev (SHS '78)Kory KirkTerje VoldAnatoliy NagornyycomboyBrett BakerJeremy SollerJonathan ConerlyAndre StechertRoss BohnerPaul WoodKent Durhamjim bartoshNubbleChris NavridesScott R CalkinsThe Mad MechanicEllis HallJohn H. Austin, Jr.Diana SBen CampbellLawrence Tholl, DVMFaraz KhanAlmog CohenAlex EdwardsÁdám KettingerMD3Endre PechDaniel JenningsCameron SampsonPratik MukherjeeGeoffrey ClarionNateDarren DuncanRuss CreechJeremy ReedEric WebsterDavid JohnstonJ. KingMichael BartonChristopher BarronJames RamseyJustin JermynMr TAndrew MannIsaac SuttellDevon RosenthalOliver FlanaganBleys GoodsonRobert WalterBruce BIsmael MontecelSimon OliphantMirik GogriMark DelagasseMark Daniel CohenBrandon LattinNickolas Andrew FreemanShane CalimlimTybie FitzhughRobert IlardiEric KieblerCraig StonahaMartin SkansThe Art of SinGraydon GossFrederic SimonTonyfaceJohn RobinsonA GKevin LeejustahatJohn FunaiCass CostelloTristanBradley JenkinsKyle HoferDaniel StříbrnýLuaanAlecZeroVlad ShipulinCodyMalte UblKing ZeckendorffNick VirtueScott GossettDan WarrenPatrick SuttonJohn GriffithDaniel LyonsDFaulkGrowingVioletKevin WarneAndreas Nautsch Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
PBS Member Stations rely on viewers like you. To support your local station, go to: http://to.pbs.org/DonateSPACE↓ More info below ↓Uploaded 11-11-19Sign Up on Patreon to get access to the Space Time Discord! https://www.patreon.com/pbsspacetimeCheck out the Space Time Merch Storehttps://pbsspacetime.com/Life exists in our universe. There we go - one hopefully uncontroversial statement. Therefore our universe is capable of producing and supporting life. How am I going? Two for two? Let’s try for three: therefore there are countless universes. Hmmm. Did I break my streak?Hosted by Matt O'DowdWritten by Matt O'DowdGraphics by Leonardo Scholzer and Adriano LealDirected by: Andrew KornhaberExecutive Producers: Eric Brown and Andrew KornhaberEnd Credits Music by J.R.S. Schattenberg: https://www.youtube.com/channel/UCRl6-nb4iOnsij-vnpAjp0QOur universe seems to operate according to a set of fundamental rules that we try to understand and model with the equations of our laws of physics. Those equations always include one or more fundamental constants - simple numbers that set the scale for the equation. We can’t determine the values of these constants from pure theory - we have to measure them in the real universe. These are things like the speed of light, the Planck constant, the masses of the elementary particles, and the constants defining the relative strengths of the fundamental forces - the so-called coupling constants.Special Thanks to Our Patreon SupportersBig BangAlexander TamasCraig StonahaDavid BarnholdtDavid NicklasFabrice EapJohn SJuan Benetmatt millerMorgan Hough QuasarMark HeisingMark RosenthalVinnie Falco HypernovaChuck ZegarDanton SpiveyDonal BotkinEdmund FokschanerHank SJohn HofmannJohn R. SlavikJordan YoungJoseph SalomoneMathewMatthew O'ConnorSyed AnsarTimothy McCullochGamma Ray BurstA GAdrian HatchAdrien MolyneuxAlecZeroAndreas NautschBradley JenkinsBrandon labonteDan WarrenDaniel LyonsDavid BethalaDFaulkEric KieblerFrederic SimonGeoffrey ShortGraydon GossGreg SmithJames FlowersJamie FrederickJohn FunaiJohn GriffithJohn Michael KerrJohn PollockJohn RobinsonJonathan NesfederJoseph DillmanJosh ThomasKevin LeeKevin WarneKyle HoferMalte UblMichael ConroyNick VirtueNick WrightPaul RoseScott GossettSean WarniahaSteve BradshawTatiana VorovchenkoTim StephaniTonyfaceYurii Konovaliuk Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
PBS Member Stations rely on viewers like you. To support your local station, go to: http://to.pbs.org/DonateSPACE↓ More info below ↓Uploaded 04-11-20Our universe seems pretty complicated. We have a weird zoo of elementary particles, which interact through very different fundamental forces. But some extremely subtle clues in nature have led us to believe that the forces of nature were once unified, ruled by a single, grand symmetry. But how does one force separate into multiple? And how do the forces of nature arise from mathematical symmetries in the first place?Sign Up on Patreon to get access to the Space Time Discord! https://www.patreon.com/pbsspacetimeCheck out the Space Time Merch Storehttps://pbsspacetime.com/Sign up for the mailing list to get episode notifications and hear special announcements!https://mailchi.mp/1a6eb8f2717d/spacetimeHosted by Matt O'DowdWritten by Graeme Gossel and Matt O'DowdGraphics by Leonardo Scholzer, Yago Ballarini, and Pedro OsinskiDirected by: Andrew KornhaberCamera Operator: Setare GholipourExecutive Producers: Eric Brown and Andrew KornhaberEnd Credits Music by J.R.S. Schattenberg: https://www.youtube.com/channel/UCRl6-nb4iOnsij-vnpAjp0QSpecial Thanks to Our Patreon ListBig Bang SupportersSean MaddoxMarty YudkovitzBrodie RaoScott GrayRobert DoxtatorAhmad JodehRadu NegulescuAlexander TamasMorgan HoughJuan BenetFabrice EapMark RosenthalDavid NicklasQuasar SupportersJustin LloydChristina OegrenMark HeisingVinnie FalcoHypernovaWilliam BryanL. Wayne AusbrooksNicholas NewlinMark Matthew BoskoJustin JermynJason FinnАнтон КочковAlec S-LJulian TyackeSyed AnsarJohn R. SlavikMathewDanton SpiveyDonal BotkinJohn PollockEdmund FokschanerJoseph SalomoneMatthew O'ConnorChuck ZegarJordan Youngm0nkHank SJohn HofmannTimothy McCullochGamma Ray BurstJason NormandinCameron SampsonPratik MukherjeeGeoffrey ClarionAstronauticistNateDarren DuncanLily kawaiiRuss CreechJeremy ReedMax BernardMagistrala Хемус [Kybrit]Bill BlairEric WebsterSteven SartoreJames YoungerDavid JohnstonJ. KingMichael BartonChristopher BarronJames RamseyMr TAndrew MannJeremiah Johnsonfieldsa eleanoryPeter MertzKevin O'ConnellRichard DeightonIsaac SuttellDevon RosenthalOliver FlanaganDawn M FinkBleys GoodsonDarryl J LyleRobert WalterBruce BIsmael MontecelM DAndrew RichmondSimon OliphantMirik GogriDavid HughesMark Daniel CohenBrandon LattinYannick WeynsNickolas Andrew FreemanBrian BlanchardShane CalimlimTybie FitzhughRobert IlardiAstaurusEric KieblerTatiana VorovchenkoCraig StonahaMichael ConroyGraydon GossFrederic SimonGreg SmithSean WarniahaTonyfaceJohn RobinsonA GKevin LeeAdrian HatchYurii KonovaliukJohn FunaiCass CostelloGeoffrey ShortBradley JenkinsKyle HoferTim StephaniLuaanAlecZeroMalte UblNick VirtueScott GossettDavid BethalaDan WarrenPatrick SuttonJohn GriffithDaniel LyonsDFaulkKevin WarneAndreas NautschBrandon labonteLucas Morgan Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices