How to Reinvent Your Company With AI with Brian Solis and Dave Wright

Welcome to the What's Next! Podcast with Tiffani Bova.

This conversation is a little personal for me because one of my guests is someone I've known and have had the pleasure of working with for many years. Brian Solis and I worked together at Salesforce and if you know Brian, you know he's been asking some version of the same question throughout his career: what happens when technology changes faster than organizations do? Today, Brian is Head of Global Innovation at ServiceNow, he's a Futurist, nine-time best-selling author and someone who has spent decades studying digital transformation and business reinvention. He's joined by his colleague and co-author, Dave Wright, Chief Information Officer at Service Now who brings nearly 30 years of experience turning emerging tech into actual operating models inside enterprises. Brian and Dave have a new book out, Infinite.

THIS EPISODE IS PERFECT FOR…leaders looking to move beyond AI adoption and rethink how their organizations work, grow, and create value.

TODAY'S MAIN MESSAGE…AI can make existing processes faster, but that doesn't mean a company is actually transforming. Brian and Dave explain why leaders need to stop asking how to automate what already exists and start asking what they would build differently if they were starting today. They share how AI can free up resources, reshape workflows, create new business models, and help people do better work when leaders are willing to rethink the way the organization operates.

KEY TAKEAWAYS: Using AI to automate existing processes isn't the same as transforming the business.

AI strategy should start with a business objective, not with the technology itself.

Leaders need to decide how freed-up time and resources will be used to create new value.

Reimagining workflows across the organization can uncover opportunities that siloed teams miss.

Employees need a clear vision, honest communication, and room to question whether AI is actually the right solution.

WHAT I LOVE MOST…the biggest risk with AI may not be moving too slowly. It may be moving quickly in the wrong direction. The real opportunity is to ask whether we would design the business the same way if we were starting today.

Running Time: 33:14

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Brian and Dave's Book: Infinite: How Visionary Leaders Transform Today's Businesses into AI-Forward Companies