Marketing Uncovered Podcast

How to conquer your customer's mind: Beginners guide to positioning

Marketing Uncovered Podcast

Show Notes

Can a good service or product guarantee success for a business?

No, it can't. Because what's more important than having a good offer is making people BELIEVE that yours is the best offer.

So in essence, a brand isn't just about your product. It's about how PEOPLE see it. How YOU make them see it.

In this episode, we see how you can position your brand in the minds of consumers for success and avoid common pitfalls.

More from Marketing Uncovered Podcast

Nov 30, 2021

Nykaa went from getting 10 orders per day to 60 orders per day in about 7 months! How? This is what we discuss in today's episode. How a digital-first brand scaled to an IPO of 14 billion dollars over a decade. And what's at the cornerstone of all their marketing activities.

Oct 30, 2021

Are you completely overwhelmed by marketing?

Oct 11, 2021

How can you increase your chances to go viral?

Sep 22, 2021

Answering questions like what is a growth mindset, how you can use that to build your business, how important customers are in the product building process, and what is product-market fit.

Aug 25, 2021

What growth means? Is your business ready to grow? Growth is about leveraging the existing channels, not figuring them. Something unique for your business. It can be technical or can be something built into your business model. No one can give you a recipe for that. But you can keep some of the points in mind to guide your decision. Want to know what they are? Find out in this episode

See all episodes →