Why Your Events Aren't Driving Revenue (And What Your GTM Strategy Is Missing) | Epic Events by vFairs | Eddie Reynolds
Epic Events by vFairsShow Notes
Eddie Reynolds has spent 20+ years in B2B SaaS revenue, at Salesforce, in consulting, and now running Union Square Consulting, and he's seen this story play out hundreds of times. The problem usually isn't the event itself. It's everything around it. In this episode, Muhammad Younas goes bottom-up through six event formats with Eddie: → Attending a conference → Speaking at one → Hosting an intimate dinner → Running a happy hour → Sponsoring a booth → Putting on your own conference Subscribe...
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