Show Notes
In this episode of Meet the Waymakers, we’re joined by Jon Ward, Vice President of Global Strategic Sales at Tobii, to explore the psychology of navigation through eye-tracking research. We discuss which visual cues travelers notice or miss, and how stress, fatigue, and split-second instincts shape their decisions. Jon shares findings from research across London Heathrow’s terminals, where observations of real passengers informed ten design rules for clearer, more effective wayfinding. We also discuss why the timing of a message matters as much as its design, how visual clutter competes for attention, and why improving wayfinding can mean removing signs rather than adding more of them.
More from Meet the Waymakers
In this episode of Meet the Waymakers, we’re joined by Jonathan Mugmon, Principal and Wayfinding Director at Populous. Together we explore key concepts in wayfinding planning and design for large-scale environments. Jonathan shares lessons from decades of work on complex, high-traffic venues and what it takes to help people navigate with clarity and confidence.