Ep 615: A Behind-The-Scenes Look At What It Took to Write Our Book (Two Years, Multiple Deadlines & One Very Stubborn Dream)

In this week’s Biz Besties episode, Nicole and Kaila are getting ahead of 2027 and sharing five things they’re putting in place now to make it their best year yet. After years of trial and error, they’ve learned that your best year doesn’t happen by accident. It comes from intentionally creating the habits, support, collaborations, boundaries, systems and space that allow you to make more money without living in the pressure cooker. What You’ll Take Away From This Episode: How your habits and routines can completely change the way your business and life feel. Why collaborations and your network can collapse timelines and open doors you couldn't create on your own. How to ask for and receive the support you need, in your business and your personal life. Why sometimes the next step is deciding who or what has to go. How AI can help you stay ahead of the curve, save time, and create a more scalable business.

In this week’s TGIM episode, Nicole is talking about energy vampires: the people, habits, and inner stories that drain your energy right when you need it most, especially heading into Q4, one of the best selling seasons of the year. She breaks down the different ways energy gets drained, from the well-meaning naysayer to the boundary-testing client to your own comparison scroll and inner critic. She also shares practical ways to protect your energy so you can sell and show up from a full cup. What You’ll Take Away From This Episode: Why your energy is your most important asset as a business owner, and why people pick up on it more than your words. The four types of energy vampires to watch for: the well-meaning naysayer, the boundary tester, the comparison scroll, and your own inner critic. Why energy vampires tend to show up right before you do something big and visible, like a launch, a price increase, or a big post, and how to prepare for it. How to run a simple energy audit after conversations to see who expands you and who depletes you. Simple ways to protect your energy, including showering with intention, setting an intention before every call, being crystal clear on your offer, and creating an end-of-day reset ritual. Why selling from overflow, not depletion or scarcity, makes people want to work with you. Why you don’t have to be for everybody, and how to let go of the people who aren’t your buyer.

In this week’s episode, Nicole sits down with Lori Harder, host of the Earn Your Happy podcast, for a conversation about one of the most underused ways to grow your business: being a podcast guest. You don’t need your own show, a big following, or a big name. You need a story that walks the listener to your offer. Lori breaks down the formula she’s seen across more than 1,600 episodes of her own show. She explains why most guests are forgettable, why a few have made $25K to $100K from a single episode, and how to be one of the ones who converts. What You’ll Take Away From This Episode: Why being a podcast guest is one of the fastest ways to go from cold audience to paying client, even for high-ticket offers. What “trust transfer” is, and how a host’s introduction can do the relationship-building work that normally takes a listener hours. Why the best podcast guests reverse-engineer the conversation from their offer instead of just answering whatever they’re asked. The types of stories to bring on a show: an emotional story, a transformation story, and specific client results that overcome objections. How to craft your “million-dollar story” so you have a strong answer when the host says, “Tell me about yourself.” Why you can build, borrow, or buy an audience, and why borrowing through guesting costs you nothing but your time. How to take the pressure off, treat each podcast as practice, and gather real-time data on what resonates with listeners. How to stand out in a host’s crowded inbox, when most pitches are copy-pasted and self-focused.

In this week’s Biz Besties episode, Nicole and Kaila are talking about what happens when you raise your standards as a business owner, and realize you can’t go back. From money and pricing to clients, boundaries, delegation, leadership and the people you surround yourself with, they share the standards they've raised throughout their six-plus years building My Aligned Purpose. What You’ll Take Away From This Episode: Why raising your standards often means realizing you've outgrown what you used to tolerate. How to recognize where you're still accepting less money, less respect, or less alignment than you actually want. Why your business changes when you become more confident in your boundaries, pricing, delegation and leadership. How the people you surround yourself with can influence what you believe is normal and possible. Why being yourself, not trying to copy someone else's business, marketing or leadership style, is one of the most powerful ways to build confidence.

In this week’s TGIM episode, Nicole is talking about one of the biggest energy drains in entrepreneurship: looking at what everyone else is doing and wondering if their grass is greener. Nicole shares a very real story from her own business when comparison led her and Kaila to invest in a business model that wasn't aligned with how they actually wanted to build. The result? They spent months trying to make someone else's strategy work instead of watering the thing that was already working for them. What You’ll Take Away From This Episode: Why comparison can quietly pull your time, energy, and attention away from your own business. How to stay aware of what's happening in your industry without abandoning your own vision and values. Why consistency and staying in your lane allow your results to compound over time. How to define your own business scoreboard instead of measuring yourself against someone else's numbers. Why self-trust is one of the most magnetic things you can bring to your business. Simple ways to protect your energy, curate your feed, and redirect your attention back to what actually moves your business forward.