Show Notes
Rates are high, so nobody is buying. Right?
Not exactly. The bigger problem may be that you're prospecting the wrong buyers.
In this episode, Tim and Julie Harris break down the rate-proof buyer: cash buyers, equity-rich homeowners, buyers receiving help from parents, people using stocks and investments for down payments, and high-net-worth prospects whose decisions aren't controlled by mortgage rates.
You'll learn why cash buyers never disappeared, how to uncover purchasing power inside your existing database, why agents should ask about family assistance, how investments can become a down payment, and why CPAs, wealth advisors and estate attorneys can become powerful additions to your professional network.
Tim and Julie also explain why agents need to stop absorbing market pessimism, how to meet financially capable prospects through community and charitable events, and how conversations about rate buydowns and creative financing can help buyers see options they may not know exist.
The market isn't necessarily dead. You may simply need better conversations, better prospecting and better information.
Free training: HarrisRealEstateDaily.comCoaching: PremierCoaching.comJoin eXp + Libertas: WhyLibertas.com/HarrisText Tim Direct: 512-758-0206Opinions are my own and not the views of eXp Realty.
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Somewhere in your market this weekend, a neighbor at the coffee shop asked an agent, "So how's the market?" The agent said it's going to be real slow until rates improve, the conversation ended, and two weeks later that neighbor listed with somebody else.
Somewhere in your market this morning, an agent is still waiting for the crash. They're holding off on calling their sphere, holding off on the farm mailer, holding off on asking for the listing.
Nearly 14 million homes are about to change hands over the next ten years, and most of them are the family homes your buyers are dying to get.